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What you’ll be doing...
Verizon's Digital Marketing Center of Excellence is hiring a Search Engine Marketing Manager to lead paid search from strategic planning, investment and partner management perspectives. You will help lead the recently in-housed paid search function at Verizon, partnering closely with other leaders within the digital marketing center of excellence. You should bring a fresh perspective on how the SEM operation could evolve as an in-house team, and will support the process on any changes/shifts that you feel are necessary to get the job done well. You will build relationships with external search partners, including emerging search partners and optimization technologies. We expect you to come with a strong understanding of the evolution of search and the benefits of thinking about SEO and SEM holistically.
Leading and managing SEM functions for multiple units within Verizon Consumer Group or Verizon Business Group.
Campaign development, bid strategy, optimization and channel management.
Scaling teams to support the SEM operation.
Making recommendations and driving decision making with respect to any changes to the existing tech stacks.
Building and managing relationships with all external search partners.
Overseeing the execution and resources associated with SEM campaigns.
What we’re looking for...
You'll need to have:
Bachelor's degree or four or more years of work experience.
Six or more years of relevant work experience.
Marketer/agency/consultative services experience in SEM.
Experience leading a technically advanced team of search marketing professionals.
Knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Yahoo! / Bing, PLAs, Shopping engines).
Willingness to travel on occasion.
Even better if you have one or more of the following:
Eight or more years of relevant work experience.
Ability to manage projects across multiple stakeholders.
Exceptional communication skills.
Experience in search analysis and reporting.
Data visualization experience.
Fluency in data-driven targeting and reach strategy.
Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.