Reporting to the Executive Director, Harvard University Health Services (HUHS) with a dotted line to the Senior Director of Media Relations and Communications in Harvard Public Affairs and Communications (HPAC), the HUHS Director of Communications will be an integral part of HUHS's executive leadership team. The Director will promote the vision and priorities of HUHS with a focus on developing and overseeing an integrated strategic communications and marketing program for all businesses of HUHS (including a multi-specialty ambulatory practice, student mental health services, health plans, and programs for wellness and health promotion).
The Director of Communications will build, direct, and oversee the professional development of a small team of communications staff who will be responsible for the creation, implementation, and maintenance of a strategic communications and marketing plan for HUHS. This position is responsible for the coordination, creation, implementation, and delivery of all communications and marketing materials, both internal and external, using appropriate traditional and new media channels. External audiences include students, faculty, staff, health plan members, patients, and the general public. The scope of the position will include the development and management of infrastructure, content, and flow of communications related to promoting the various objectives and activities of HUHS.
Partner with senior management and content experts throughout HUHS to develop and implement outreach strategies and ensure current and consistent communications of HUHS services, programs and policies.
Develop timely and relevant content and communications to HUHS patients (including students, faculty, staff and retirees), including promotion of specific medical services.
Develop and support a campaign leveraging effective communications and marketing tactics and strategies to promote student mental health, including raising awareness of group and individual mental health treatment services, marketing of wellness programming, and reducing stigma associated with help-seeking and mental illness.
Lead the development and maintenance of marketing, website, and communications materials for the Harvard University Group Health Plan and the Harvard University Student Health Program.
Develop and maintain strategies and materials to educate members of the Harvard community about HUHS's activities and objectives with the goal of elevating HUHS's visibility, presence, and overall brand.
Create and lead implementation of HUHS's social media strategy which is aligned with the University's social strategy.
Manage external communications consultant assignments to ensure relevance, consistency, and timely completion of projects.
Work closely with HPAC to leverage marketing communications best practices and to participate in University-wide communication initiatives, when appropriate.
Build a measurement program for strategic communications and marketing, including quantifiable attraction, retention, and conversion goals.
Additional duties as assigned.
Adheres to the expectations and professional responsibilities of the department.
Employs the standards, practices, and procedures of the department.
Completes and complies with HUHS training requirements including HIPAA Privacy and Security.
Reports non-compliance incidents to the supervisor, manager, and/or Compliance Officer.
We are committed to fostering a diverse and inclusive workplace culture and seek applications from candidates who share our values and commitment. Experience working with a diverse community, an understanding of issues surrounding and a commitment to promoting diversity, equity, and inclusion.
Salary Grade: 059
Union: 00 - Non Union, Exempt or Temporary
Bachelor of Arts or Bachelor of Science degree
7 to 10 years of related experience with at least 4 years of experience managing.
Exceptional interpersonal, project management, reporting, writing, and editing skills, and a proven record of working collaboratively with a wide range of constituents.
Ability to effectively supervise and motivate staff.
Self-starter who is also able to work as part of a larger team and balance the interests and needs of a variety of stakeholders.
Strong experience with digital communications channels and social media.
Strong understanding of issues surrounding diversity, inclusion, belonging, and equity.
Media relations and crisis communications experience.
Experience developing and implementing organizational communications plans.
Demonstrated record of success in positions of progressive responsibility in communications for a complex and fast-paced organization.
Ability to set priorities and manage competing demands.
Knowledge of the health care field and strong foundation in public health communication.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 54329BR
About Harvard University Health Services
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.