*Hospital, Public and Private, Accountable Care Organization (ACO), Assisted Living / Nursing Home, Health Information Technology Provider, Health Plan, HMO, Home Health Care Provider, Hospice, Independent Practice Association (IPA), Palliative Care
You’re excited to set the direction of future marketing efforts at Cyft. You’re ridiculously organized and have no problem independently designing and executing all types of marketing efforts. Technology is a natural extension of your communication style and you use it well. You’re capable of both long and short-form writing, a diligent researcher, and a self-starter who thrives in the fast-moving pace of a startup.
Your current boss will miss you terribly but will understand completely that your skills are required to help save lives.
Facilitate the development of an overall marketing strategy
Lead the development, design, and execution of marketing campaigns (including mail, email and social media channels)
Design, track and report on key metrics related to strategy and execution of campaigns
Oversee the breadth and integrity of our client contact database
Track competition to understand and position ourselves in the market with supporting talking points and materials
Participate in communications/marketing relationships with 3rd parties
Management of existing social media channels (Twitter, LinkedIn)
Develop and support content creation as needed such as:
Blog posts and updates to website (using WordPress)
Scripts for video introductions & demonstrations
Graphics for presentations, brochures, event/webinar support
Writing press releases, connect with key outlets to share online
Organize and execute live virtual sessions via Zoom or other technologies
Identify topics for thought leadership pieces
Identify appropriate speaking, conference, and editorial opportunities
Organize and prepare for conferences, events, etc.
Add to existing contact database (SalesForce, spreadsheets) to store editorial connections, key thought leaders, prospects, and high-priority customers
Able to work independently in a highly-organized manner
Experience running webinars/live virtual events
Experience using the following or similar technologies:
Web Authoring (WordPress)
Email campaign (Mailchimp)
Contact management (Salesforce)
Startup or small company experience
Telecommuting is allowed.
Internal Number: 052021
At Cyft, we help serious illness care providers thrive in value-based contracts. We’re a small team making a big impact, led by experienced healthcare data, clinical, and operational experts. We are mission driven and value hard work and diversity in people and viewpoints.