The director of Student Affairs Marketing and Communications oversees the marketing and communication strategy for the Division of Student Affairs and leads the efforts of 2 full-time marketing staff and 10 - 12 student employees in marketing and communications activities that support the mission and priorities of the Division of Student Affairs and its constituent departments. The director is a partner in the development and execution of communications strategies and plans for events significant to the student experience and guides the Division's functional departments in the development of effective marketing and communications efforts that enhance the student experience and communicate firsthand student stories. The director builds relationships with other University marketing and communications departments and acts as liaison in communications. This position will have a dotted line relationship with the University’s Office of Global Marketing and Communications (OGMC) and will partner with OGMC to develop University-level messaging about student issues. The director oversees the operational activities of the student affairs marketing department to ensure the creation of effective deliverables and campaigns. The director directly supervises 2 FTEs and student workers. This position reports to the Senior Executive Director of Division Services.
Please note: Evenings and weekend work may occasionally be required as workload demands.
Marketing and Communications Strategy and Planning
Develop and maintain marketing and communications strategies and plans that advance Student Affair’s mission and strategic priorities.
Schedule and plan communication efforts that highlight Student Affairs work and results related to strategic themes and priorities.
Lead and participate in communications planning for significant Division and University student experience events.
Partner with departments in the Division to serve as a consultant and assist in the development of marketing and communications strategies and plans.
Lead and coordinate efforts within Student Affairs to discover, publish, and amplify through other University channels firsthand student stories that depict the Northwestern experience.
Assist senior Student Affairs leadership in the development and execution of crisis management plans for the Division.
Represent Student Affairs and develop relationships with University partners that enhance marketing and communications related to Student Affairs mission and priorities.
Oversee the selection, planning, and creation of timely, quality marketing and communications initiatives in support of the marketing and communications strategies and plans and the Division's mission and priorities.
Ensure systems and processes are in place to accept, review, and prioritize project requests from Division departments.
Provide guidance and support to ensure campaigns are consistent with Student Affairs Marketing design principles and convey the desired Student Affairs image across all media.
Manage and optimize the budget for marketing and communications efforts.
Measure the effectiveness of marketing and communication processes and campaigns to ensure they are effective and support the Division's mission and priorities.
When necessary, participate in the design, development, review, and distribution of marketing and communications deliverables.
Staff Management and Supervision
Directly supervise 2 full-time staff and student workers.
Define staff position responsibilities that maximize the department’s effectiveness and capabilities.
Recruit, onboard, and train staff to fill departmental vacancies.
Develop staff training plans to enhance skills and expertise and grow the department's capabilities.
Regularly engage with staff to provide feedback on performance and development in alignment with Northwestern's Performance Excellence program.
Maintain a departmental climate that attracts, motivates, and retains quality staff.
Division of Student Affairs Partner
Participate in Student Affairs initiatives and events as required and appropriate.
Perform other related duties as assigned.
A minimum of 5 years of professional experience, including responsibility for the marketing and communications strategy and activities of an organization.
Bachelor's degree in a relevant discipline (marketing, business administration, management, advertising, journalism, and communications) or appropriate experience.
Experience developing marketing and communications strategies and plans.
Experience planning and developing marketing campaigns and communications activities.
Staff supervision experience.
Experience managing multiple concurrent projects.
Minimum Competencies: (Skills, knowledge, and abilities.)
Strong strategic, creative, problem solving, and organizational skills.
Strong interpersonal skills, including the ability to manage and motivate staff.
Excellent writing and editing skills.
Effective oral communication skills.
Effectiveness in setting priorities and discovering new ways to create efficiencies.
Master's degree in a relevant discipline (marketing, business administration, management, advertising, journalism, or communications).
A minimum of 7 years’ experience leading marketing and communications campaigns.
Experience in a higher education or other non-profit environment.
Preferred Competencies: (Skills, knowledge, and abilities)
Experience developing a strategic communications plan for an organization.
Familiarity with principles of effective graphic design.
Experience with photography and working with advanced photo editing software.
Proficiency with Adobe Creative Suite (CS6 preferred) or related graphic design software.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.
Internal Number: 40714
About Northwestern University
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.