The Assistant Director of Advertising is responsible for the strategic development, implementation, project management and oversight of University-wide and program/school-specific advertising plans across all media (print, outdoor, broadcast, radio), with a special emphasis on digital advertising, including video, display, retargeting and social media. When possible, a focus on incorporating A/B testing within appropriate tactics is a priority. This position works closely and consultatively with all schools, departments and programs of the University, and collaborates with and manages all external advertising vendors on behalf of the DMC and its campus partners. This includes but is not limited to the initial strategy discussions with the University’s agencies and reviewing, approving and maintaining all final advertising plans, while internally working with DMC colleagues to create content, choose imagery and provide final approval on creative assets.
In addition, the assistant director of advertising establishes key performance indicators (KPIs) for all campaigns based on industry standards and past performance. This position also utilizes the University’s CRM system, Slate and Google accounts including the analytics dashboard and AdWords platform to monitor campaigns and implement optimizations as needed.
DUTIES AND RESPONSIBILITIES:
In collaboration with the University’s advertising vendors, develops, implements and manages advertising plans for all University colleagues from concept to completion, including defining audience demographics, evaluating appropriateness of various media outlets, consulting on creative development and copy, reviewing contracts, campaign monitoring and recommends actions to optimize performance based on KPIs.
Works with campus-wide colleagues to improve the quality of advertising efforts for the University and ensures that all advertising plans are aligned with integrated marketing campaigns and the Duquesne University brand.
Project manages the creative development process, working collaboratively with marketing managers and designers, and providing insight to ensure brand message, look and feel is effective for advertising purpose, tactic and audience.
Works with marketing managers to develop effective campaign landing pages and auto-responder emails that incorporate industry and web best practices, further engaging the audience and driving them to continue learning more about the University. Oversees multiple projects of varying complexities and manages project resources including budgets, keeping colleagues, team members and supervisors appraised of project status.
Provides marketing support to marketing team as needed.
Performs other related job duties as assigned by the Director of Marketing.
Bachelor’s Degree in Marketing, Communications, English or related field.
Will require 5-8 years of direct experience in advertising, marketing or communications, with proven record of developing multi-channel advertising strategy and implementing campaigns.
Ability to review contracts, manage insertion orders, place creative and manage multiple projects at the same time.
Other knowledge, skills, and abilities required for this position:
Strong interpersonal, written and oral communication skills
Proven ability to develop, implement and manage strategic, large-scale, cross-channel advertising campaigns
Ability to utilize Google Analytics dashboard and AdWords platform to track and report on campaign performance
Experience managing external advertising firms and other vendor agencies
Experience implementing and managing internal social media campaigns
Experience working with multi-media designers
Strong creative energy and a flexible, proactive approach to problem solving
Ability to work successfully independently and within cross-functional teams, often under demanding deadlines
Ability to work effectively with multiple clients on multiple, simultaneous projects
Ability to function as both a team leader and team member
Master’s degree in Advertising, Marketing, Communications, English or related field.
Higher education and/or experience in an agency directly working with higher education clients or the 15- to 25-year-old age demographic preferred.
Interested candidates should submit a cover letter, resume, and contact information for three professional references.
Catholic in its mission and ecumenical in spirit, Duquesne University values equality of opportunity as an educational institution and as an employer. We aspire to attract and sustain a diverse faculty and staff that reflects contemporary society, serves our academic goals and enriches our campus community. We particularly encourage applications from members of underrepresented groups and support dual-career couples through our charter membership in this region's HERC (http://www.hercjobs.org/oh-western-pa-wv/).
We invite applicants for this position to learn more about our university and its Spiritan heritage by visiting http://www.duq.edu/about/mission-and-identity/mission-statement. Those invited to campus for an interview may be asked about ways in which they see their talents contributing to the continued growth of our community and furthering its mission.
Duquesne University, a private, Catholic institution, prides itself on being mission-centered and mission-driven. Our employees contribute to our culture of academic excellence and our mission of serving God by serving students. In turn, they enjoy a supportive working environment that values individual talents, encourages teamwork and rewards accomplishments.
A nationally ranked top-tier university, Duquesne has established a legacy of excellence in liberal and professional education. Our 14:1 student-faculty ratio allows our students to work closely with expert faculty. Duquesne has also won accolades and recognition among the nation’s top 20 small research schools for our research initiatives and faculty productivity.
Situated on a 50-acre campus within the city, Duquesne provides a small-town feel in an urban setting. The Pittsburgh region offers a variety of cultural, education and professional opportunities, as well as a safe and affordable lifestyle.
We strive to attract, recruit and retain a dynamic, diverse workforce. Our employees benefit from an array of campus resources that provide convenience and cost savings, including a variety of dining options, a full-ser...vice Starbucks, a retail bank and credit union, a fitness center and year-round wellness programs and onsite parking. Employees also may take advantage of the many educational, cultural and sporting events sponsored by the university.