We are living our larger purpose as a company. Whatever is happening in the world around us, who we are and how we prioritize our customers and our people never waivers. Our focus is connecting the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected, and more productive.
Aligned to our mission - to expand human possibility - we are looking for an Industry Marketing Lead - EMEA to build and lead winning account-based marketing strategies for heavy industries accounts that deliver value to our customers and drive sustainable growth now and into the future.
You know there is tremendous opportunity in this industry, and that we have the deep expertise, market presence, and innovative products to realize this opportunity. You will be both an accomplished strategist and proven practitioner well-positioned to unlock this value in a fast-paced, innovation-driven, global environment.
The ideal candidate is a motivator, inspirer and change agent who can skillfully deliver rapid, sustainable, and measurable value to our business and our customers.
This position will report to the Industry Strategy & Marketing Manager and could be based in all EMEA region.
What you will do
The Industry Marketing Lead - EMEA is responsible for planning, executing, and measuring a range of multi-touch programs for a defined set of industry accounts. He or she is working in closed collaboration with the EMEA Industry Strategy & Marketing Manager. Key responsibilities of the role include industry and account intelligence gathering, demand creation, sales and marketing enablement, and reputation support. This role requires deep subject matter expertise in the industries that are in scope as well as great marketing mix knowhow.
Identify, prioritize, build, maintain the right target accounts by common attributes
Influence, support the build of the regional industry strategy and offers creation
Determine the optimal tactic mix required to drive demand, accelerate pipeline for the selected industry accounts
Understand and analyze account portfolio makeup, including how key accounts contribute to overall industry revenue, as well as prioritizing industry sub-verticals and ecosystem
Work with functions in sales and marketing to define and establish customization workflows (e.g. campaign personalization and execution)
Execute marketing programs in close collaboration with sales, and develop or leverage the right marketing and sales enablement program if required
Partner with operations to provide ongoing data and insight into industry accounts from internal and external sources to drive relevance and timely execution
Provide light customization of campaigns according to analysis of buyer needs and industry -ecosystem trends (e.g. regulatory environment)
Work with the regional demand center to conduct A/B testing of messaging to improve response and conversion rates
Work in closed collaboration with the global and regional Demand center to evaluate, select and manage outside vendors (e.g. technology partners, data providers and agencies) that may contribute to industry-account marketing
Partner with marketing and sales operations to establish, forecast and report against key success metrics
Legal authorization to work in EMEA
Five years of b-to-b marketing experience, including two years specializing in the heavy industries.
Delivering business results through integrated, multitouch campaigns and programs at an industry level
Demonstrated understanding of key issues related to the heavy industries
Knowhow on campaign management and demand creation processes
Insight gathering and analysis from multiple internal and external data sources (data providers, social analysis, engagement scores)
Usage of MAPs and SFA systems, including orchestrating, customizing, and executing campaigns, and tracking and measuring performance using dashboards
Demonstrated creative capabilities (e.g. writing and/or design) to drive personalization and relevance
Working with multiple marketing, Product/Portfolio, and sales functions to deliver superior results
Ability to travel about 30% of time
Deep industry domain knowledge
Marketing data and insight gathering and analysis
Demand creation and campaign execution
Influence and persuasion skills
Strong oral and written communication
Familiarity with the organization's industry, ecosystem offers and solutions
Account and contact insights and where to gather account intelligence
Sales methodology and account management structures/processes
Goal setting and account-specific marketing planning
Demand type and how it alters marketing and selling
Internal Number: R21-2194
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.