About Northeastern: Founded in 1898, Northeastern is a global research university and the recognized leader in experience-driven lifelong learning. Our world-renowned experiential approach empowers our students, faculty, alumni, and partners to create impact far beyond the confines of discipline, degree, and campus.
Our locationsin Boston; Charlotte, North Carolina; London; Portland, Maine; San Francisco; Seattle; Silicon Valley; Toronto; Vancouver; and the Massachusetts communities of Burlington and Nahantare nodes in our growing global university system. Through this network, we expand opportunities for flexible, student-centered learning and collaborative, solutions-focused research.
Northeastern's comprehensive array of undergraduate and graduate programs in a variety of on-campus and online formatslead to degrees through the doctorate in nine colleges and schools. Among these, we offer more than 195 multi-discipline majors and degrees designed to prepare students for purposeful lives and careers.
About the Opportunity: The International Marketing Manager is responsible for creating, deploying, tracking and measuring integrated marketing strategies for degree program and audience-specific initiatives offered through Northeastern University for prospective international students and partners. Strategies must drive and support annual enrollment goals, increase awareness and contribute to the overall success of Northeastern University and its programs. Plans incorporate an integrated mix of appropriate tactics and media, such as online/web advertising, search engine marketing, direct mail, radio, social, web content, recruitment materials, etc. The International Marketing Manager works under the Senior Director of International Enrollment Management (IEM) and works closely with the enrollment performance marketing, college success and technology units, the marketing and recruitment teams for the Global Campuses and the larger enrollment management unit to meet goals for assigned projects and portfolios.
Responsibilities: Key responsibilities include, but are not limited to:
Define the overall marketing strategy, messaging and positioning for academic offerings as it pertains to marketing/recruitment/pipeline nurture for prospective international students for Northeastern University's Boston and Global campuses.
Work with IEM leadership and field-based Northeastern resources to develop and manage execution of international student marketing plans through effective project management.
Work closely with central and regional marketing managers to maintain alignment across units.
Effectively track and measure campaign success and ROI through regular monitoring and reporting of data through the entire enrollment funnel; from lead generation and nurturing through enrollment.
Work collaboratively with Enrollment Marketing team to ensure that all marketing reflects consistent and timely on-brand messages that are internationally relevant. Serve as local and global branding subject matter expert to ensure consistent tone and voice.
Build and maintain relationships with internal and external university partners and manage local and global-focused marketing vendors.
Utilize marketing automation tool (Marketo) and CRM (Salesforce) to attract and nurture prospective students through the enrollment process.
Effectively manage the international marketing budget for assigned degree programs, disciplines and initiatives.
Coordinate with university communications team on any Public Relations outreach and oversee any local/international PR partners
Manage international website(s) and social media channels for the campus. Manage web assets and social media tailored for international student audiences.
This is a position is based in Boston and will be responsible for guiding the strategy for international enrollment management-focused marketing initiatives for both the Boston campus and the global campuses.
Experience in working with marketing for international prospects/students, including understanding of international demographics and media, preferably within a higher education setting.
Experience working in an international setting with business relationships and colleagues across countries and cultures strongly desired.
Bachelor's degree in Marketing, Business or related field with a minimum of 4 years experience in marketing to an international audience, preferably prospective international students. Higher education experience a plus.
Demonstrated success in developing and implementing integrated marketing strategies. Strong knowledge and experience in the development and implementation of marketing strategies.
Working knowledge and experience with a marketing automation tool and CRM tool a plus. Marketo and Salesforce experience preferable.
Strong project management skills.
Strong relationship building skills and ability to manage stakeholder expectations.
Ability to think both analytically and strategically. Understanding of key marketing analytics including conversion rates and optimization.
Experience with management of marketing budget.
Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization.
Salary Grade: 12
Additional Information: Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.
All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.
Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, and global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.