Vice President & Chief Marketing Officer

RESPONSIBILITIES OF THE POSITION:

The Vice President & Chief Marketing Officer (CMO) is responsible for planning, implementing, overseeing, and assessing Jacksonville Symphony's marketing, branding, public relations, and audience development plans in support of the organization's strategic vision and growth. Reporting to the Chief Executive Officer (CEO) as a key member of the leadership team, the CMO will be responsible for all ticketed earned revenue.  In a typical year, the Symphony will perform 30 concert weekends in Jacoby Symphony Hall divided between seven different series and multiple special events with 80 performances per year.

The CMO will develop strategies, manage a team, including the box office, and embrace the role of digital media and research as essential marketing tools. The CMO must be a strategic and entrepreneurial thinker and supportive of the artistic vision of the Music Director.

Note: The current CMO is retiring after seven very successful seasons and has agreed to remain available, if requested, to assist the new CMO with the transition and any “knowledge transfer.”

Marketing responsibilities will include, but are not limited to:

• Participate with the CEO to lead and implement Jacksonville Symphony's annual and long-term marketing and communications strategies
• Develop a marketing plan to achieve and support initiatives contained within the strategic plan
• Oversee all marketing activities that yield annual ticket sales over $3M
• Develop projected ticket sales goals based on research
• Create and oversee the marketing budget, forecast revenue and expenses on a regular basis
• Create an institutional culture of exceptional customer experience and service. Oversee a patron services program that includes the box office, lobby experience, pre- and post-concert activities, and special non-fundraising events
• Supervise house management functions and the volunteer usher corps
• Manage the website and digital media strategies
• Serve as the primary staff liaison to the Marketing Committee
• Manage a marketing and box office team of at least eleven employees
• Recruit, develop, coach, inspire, and motivate a strong marketing team
• Provide general oversight to all of Jacksonville Symphony’s marketing activities
• Establish goals and metrics to evaluate the implementation of strategy and tactics, and evaluate the overall effectiveness of the marketing program; assess the team to ensure that the marketing function is effectively structured and staffed; oversee performance measures and monitor results
• Collaborate with the Development team to ensure consistent messaging and strategies
• In collaboration with the Development department, execute a patron loyalty strategy that advances patron revenue by using events, communications, and concert activities
• Team with the Chief Financial Officer to ensure sound fiscal operation of the marketing function including timely, accurate and comprehensive ticket reports and expense budgets
• Maintain a working knowledge of best practices and significant marketing trends in the arts, and adapt strategies as necessary