Insider Intelligence is hiring a Vice President, Demand Generation to own the creation and development of the strategy, creation and execution of integrative campaigns that drive new business pipeline growth.
As Vice President, Demand Generation, you’ll be responsible for driving new and qualified new business leads for our sales organization. You will ideate and execute campaigns, both paid and organic, that are designed to increase the amount of qualified leads across all of our target industries. In this role, you will utilize all the latest marketing tactics, partnerships, and thought leadership to increase the pipeline and improve our brand awareness where it matters.
You’ll work with our content marketing, design & development, and product teams to test and implement strategies to acquire new leads and prospects both onsite and off. You are relentless in your pursuit to find new and effective ways to acquire new business leads. Through events and other virtual or in-person opportunities, you will own and manage the acquisition of qualified leads into our Sales funnel. You will be responsible for managing a paid acquisition budget and monitoring expenditure into efforts that provide a positive return on investment.
The Ideal Candidate is:
Someone who lives for finding new leads, you are able to understand and create inventive ways to add new and qualified audiences to our conversion funnel.
Curious with an analytical mind who loves using data to inform decisions and constantly iterates to improve growth metrics.
A strong collaborator who enjoys working with a range of teams including marketing, content and product.
Have a strong attention to detail and an eye for quality. You have a strong grasp on acquisition dynamics and can translate them into results.
Someone who enjoys testing new things and is willing to step outside of the box to drive growth and progress against key performance indicators.
Responsibilities:
Design and implement high-impact programs that are optimized to deliver results across the marketing and sales funnel while hitting target metrics, including qualified leads and pipeline.
Measure, track, and optimize engagement from the top of the funnel throughout the customer journey to ensure marketing is accelerating sales efforts to close business.
Plan, develop, and execute virtual and in-person events that serve as lead building opportunities for the organization. Responsible for all performance metrics related to these events.
Forecast, measure, and report out campaign performance, make recommendations for campaign improvements, and share key takeaways across the Sales and Marketing organizations.
Partner with the Sales Enablement and Product Marketing teams to optimize performance for conversions against our key buyer personas and target industries.
Desired Skills & Experience:
7+ years of experience with demand generation experience and a focus on driving top of funnel performance.
Hands-on and proven experience scaling demand generation programs (e.g., Paid campaigns, events, lead nurturing, account based marketing (ABM), etc.)
Strong working knowledge of essential demand generation systems, including and not limited to Google Tag Manager & Google Analytics.
Ability to lead and communicate cross-functionally with multiple teams within the organization including product, media solutions, and others.
Ability to lead and communicate performance and results of marketing campaigns to the executive committee and detail recommendations for growth
Sense of ownership and pride in your performance and its impact on company’s success
We are looking for someone who is curious, proactive and will challenge the team at every turn. This role is for someone who isn’t afraid to ask tough questions and will ensure the quality of our brand promise is never compromised.
If this sounds like a great job for you, please apply online and tell us a bit about why you're a good fit for the role.
Please note that for all positions at Insider Intelligence, there is an exercise component specific to the role to reduce selection bias in our recruiting process and test how you apply knowledge
About Insider Intelligence
eMarketer and Insider, Inc. have joined forces to become Insider Intelligence, the world’s leading research company focused on digital transformation. Insider Intelligence hires people who are passionate about providing business leaders with actionable data and insights about digital marketing, media, ecommerce, financial services, telecoms, technology, healthcare, and more. Our clients include top global brands within Fortune 1000 companies, as well as smaller firms striving to compete in a digital age.
At Insider Intelligence, we pride ourselves on an inclusive work environment and continuously strive for diversity of thought, identity and experience while encouraging growth and providing support to team members throughout the organization. Insider Intelligence is committed to corporate transparency through weekly business updates and an always-open line of communication. We have an employee resource group (ERG), panels, fireside chats, trainings, social activities, and other activities open to all employees. Currently Insider Intelligence is operating remotely due to the COVID-19 pandemic and will return to our beautiful office space in Times Square only when it is deemed safe to do so.
