The Assistant Director of Marketing and Recruitment reports directly to INTO North America Director of Recruitment, with operational reporting line to the INTO Hofstra Executive Director.
This position will lead the strategic planning for and execution of international recruitment and marketing plan to drive international student enrollment to the INTO Hofstra programs and Hofstra degree seeking programs. To develop and execute a comprehensive recruitment and marketing plan targeted at building brand recognition in key markets across the world thereby driving demand from students seeking educational experiences in the U.S.
The key metrics of success for this role will be measured by meeting the international enrollment targets developed through the INTO Hofstra strategic plan and the INTO Hofstra partnership. This position will utilize an extensive network of on- and off-campus resources including alumni, government organizations, institutional partners, key faculty contacts, INTO’s global recruitment network as well as INTO’s regional offices to assist in this effort. This position will work closely with the University’s Office of International Admissions; the INTO Hofstra Executive Director; and the INTO North America VP of Recruitment and VP of Marketing to develop the strategy and to drive recruitment of international students.
Key accountabilities and duties
This is a key position in growing, dynamic organization so the responsibilities of this position may change and develop over time, but will include the following:
International Student Recruitment
Develop a comprehensive recruitment plan which includes participation in global recruitment activities such as exhibitions, seminars, alumni events, etc. to build the Hofstra brand globally and drive a diverse international students population across all programs. This will be virtual and in person.
Establish country by country strategies in coordination with INTO regional offices to reach recruitment goals in particular countries and regions.
Travel globally as and when required to promote Hofstra and its programs and attend out of normal business hours virtual recruitment events held in international time zones.
Act as primary contact point and resource of in-depth knowledge for INTO’s regional office regarding all facets of Hofstra programs. Manage and oversee communications with INTO’s regional offices
Strategic Recruitment Initiatives
Liaise with Hofstra and INTO on, offering global analytics, support and advice on effective recruitment and scholarship strategies.
Work with INTO and Hofstra to manage scholarships budgets and allocations.
Use analytical methods to identify recruitment opportunities and frequently update appropriate staff with regards to progress towards goals and enrollment numbers.
Manage the Hofstra annual recruitment budget and provide regular reports showing progress against recruitment goals.
Manage and conduct conversion campaigns to include communicating directly with prospective students, parents, agents, and regional offices, offering timely and in-depth advicea, as well continuing to contribute to developing innovative conversion initiatives.
Lead on development and management of Conversion Tools and Platforms such as peer to peer recruitment, webinars, calendar bookings, etc.
Manage and oversee student workers and interns who are supporting Hofstra recruitment and marketing activities.
Build and champion relationships across the Hofstra campus by frequently engaging with faculty, admissions, and international offices in order to collaborate on recruitment strategy and opportunities.
Cultivate and maintain solid, loyal relationships with US focused recruitment channels including education counselors, government organizations and sponsoring organizations, feeder institutions, articulation partners etc.
Direct line management responsbilty of a Marketing and Communications Specialist (MCS)
Oversee the MCS tasks and responsibilities and ensure accuracy and timely completion of the role’s deliverables
Guide and support the role to develop further marketing initiatives in line with the overall strategic marketing plan set by INTO North America Marketing
Agree an INTO Hofstra marketing strategy and arrange regular one to ones to monitor progress
Dotted line management of an in country recruitment specialist based in China. The in country specialist will represent INTO Hofstra for 40% of their role
Ensure up to date training is provided to the in country specialist
Ensure relevant marketing materials are available to the in country specialist
Act as a liaison between the in country specialist and INTO Hofstra and Hofstra
Agree an annual recruitment strategy with the in country specialist and arrange regular one to ones to monitor progress
Provide ongoing training, support and detailed program knowledge to external marketing and recruitment partners. Support global partners at promotional events in order to accurately represent Hofstra program offerings.
Provide ongoing training, updates and support to INTO regional office staff and global recruitment networks.
Work closely with Hofstra’s International admissions to ensure that accurate information about programs, requirements and admissions processes are communicated to potential applicants and INTO regional offices.
Other duties as assigned.
This position can be based at Hofstra University in Hempstead, NY or greater NY area. If remote, will require presence at the Hofstra campus office on a semi-regular basis as determined by the INTO Hofstra Executive Director and INTO North America Director of Recruitment.
Salary is commensurate with experience. Comprehensive benefit package included.
Bachelor’s degree, preferably in marketing, communications, business international relations, or related area
3 years’ experience recruiting international students to attend academic and/or other programs in a US setting
Experience developing and implementing a high-level recruitment and marketing plan
At least 3 years of experience managing teams or individuals
Demonstrated administrative experience including budget and financial management processes, public relations, strategic planning, policy formation, and supervision
Eligibility to work in and travel freely to and from the U.S.
Experience working in a university setting
Experience living, working or studying outside of the U.S.
Experience with SalesForce or equivalent CRM/database system
Demonstrated commitment to advancing diversity and equity, with particular emphasis on gender and multicultural issues
Skills and Abilities:
Ability to foster collaboration and trust, work collegially and inspire others to high levels of performance
Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds
How to apply
Please click Apply at the top of the page to submit your Cover Letter, Resume & three professional references.
Application Deadline: April 9, 2021
Telecommuting is allowed.
About INTO University Partnerships
NTO University Partnerships collaborates with leading universities to provide international students with a personalized and highly supportive learning environment in which to acclimatize to life on a US university campus and prepare for long-term academic success. Since 2006, INTO has launched partnerships to internationalize universities in the US, UK and Asia. Universities in the US include: Oregon State University, University of South Florida, , Drew University, George Mason University, Saint Louis University, The University of Alabama at Birmingham, Suffolk University, and Hofstra University.