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The Sol Price School of Public Policy has an immediate opening for a full-time Marketing Manager I. The Marketing Manager will work closely with prospective graduate online students throughout the recruitment and admission process by recruiting, processing and reviewing applications and working closely with the appropriate Price School degree program administrator to ensure enrollment. The incumbent initially will work with prospective students to the Master of Public Administration-Online and Executive Master of Urban Planning-Online programs. The ideal candidate must demonstrate the ability to work independently and as a member of a team, have strong presentation and organizational skills, and attention to detail, and an understanding of needs of early and mid-career graduate students, and the unique features of an online education from a major private research university.
Position summary:
Working under the direction of the Price School Director of Recruitment and Admission and working closely with the Price School Office of Online Education and Digital Media and the Price Schoolâs online vendor, the Marketing Manager will identify and provide timely follow up on all leads.Â
Develop a series of drip campaigns to ensure the those who respond to one of our digital marketing initiatives stay engaged. In collaboration with the Price Office of Online Education and Digital Media, the incumbent will provide input regarding content and design of the campaigns.
Working closely with the academic program leadership, promotes the programs to the respective degree program professional communities. This may include advertising, virtual or in-person information sessions, social media, etc.
Host a series of Webinars to encourage applications and facilitate first-time enrollment. This includes invitation design and dissemination, working with the academic program leadership to ensure the program PowerPoint is well designed and up-to-date with current information, and follow up with prospective students after the Webinar. When appropriate, these Webinars will include the academic program leadership, current students, and/or alumni.Â
Initiate periodic contact and counsel applicants on admission policies and procedures. Evaluate and offers solutions to applicant problems and requests regarding admission.Â
Works closely with the department chairs in making timely admission decisions for graduate programs in accordance with USC and Price School admission policy.
Communicate in person, by telephone and in writing with domestic and international applicants about status of admission applications.
Performs other related duties as assigned or requested. The university reserves the right to add or change duties at any time.
Preferred knowledge and skills:
Experience working with early and mid-career graduate students
A background in online graduate program marketing, recruitment and admission
Strong PowerPoint and design skills
Experience using Salesforce platform
Experience using e-mail automation in Pardot
An understanding of the fields of public administration and/or urban planning
About the Sol Price School of Public Policy:
The mission of the Price School is to improve the quality of life for people and their communities, here and abroad. We achieve this mission through education and research that promote innovative solutions to the most critical issues facing society, with a particular focus on governance, urban development, and social policy. The Price School offers Ph.D. programs in Public Policy and Management and Urban Planning; mastersâ degrees in Public Administration, Public Policy, Urban Planning, Health Administration, and Real Estate Development; executive mastersâ degrees; and undergraduate degrees.
The University of Southern California is an Equal Opportunity Employer that Values Diversity.
Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum educationMinimum Experience: 3 years, Combined education/experience as substitute for minimum experienceMinimum Field of Expertise: Thorough knowledge of marketing and business management. Knowledge of the principles, practices, concepts and methodology of marketing. Demonstrated verbal and written communication skills.
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.
