RESPONSIBILITIES * Leverage subscriber data and insights along with campaign results to develop customer-centric marketing strategies that will unlock greater channel productivity and customer engagement/LTV * Collaborate cross-functionally with Analytics, CRM, Loyalty, Site, Integrated Marketing, and Creative teams to identify opportunities to optimize audience segmentation and campaigns through iterative testing * Lead and inspire a high performing team to have a test and learn mentality and be customer-focused, innovative, fast-moving and results-oriented * Drive end to end process efficiency - briefing, planning, execution, hindsighting * Define, monitor and drive success at the program, campaign and segment levels; track effectiveness and clearly articulate optimizations * Ensure the integration of brand message and product focus in delivering customer-centric creative briefs to maximize engagement and conversion * Act as change agent for personalization / targeting and a customer-centric approach to email * Drive greater relevancy in the email channel through an increased mix of targeted campaigns and trigger emails * Partner with Product and IT Teams to ensure technology roadmap delivers on the ability to increase personalization and advanced targeting * Establish a global center of excellence dedicated to creating best practices and providing strategic support to the regions
EDUCATION & PRIOR EXPERIENCE NEEDED * 10+ years of marketing experience within consumer brand, fashion/apparel, or marketing/consulting agency * Results-driven marketer with exceptional strategic and analytical skills * Strong time management and prioritization skills * Experience leading a team * Proven record of partnering cross functionally to drive topline growth * Proactively initiates changes to improve work processes and ability to work with ambiguity * Inclusive people leader with a track record of developing talent to drive impact * Excellent presentation, organization & communication skills * BA/BS required, MBA preferred * Bonus: Global experience working with regional partners
CORE SKILLS * Adaptable - Change before you have to - Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities * Entrepreneurial Spirit - Own it - Takes initiative, doesn't wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done * Collaborative - No "I" in Tory - Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach * Client & Brand Focus - Put yourself in Tory's shoes - Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers * Live the Values - Being "Buddy" - Keeps the "Buddy Values" alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) - It's not just what you do, but how you do it - Contributes to a positive and productive environment * Functional Expertise - Know Your Stuff - Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice * FOR PEOPLE MANAGERS: Team Builder - It's all about "We" - Sets team goals and roles - Develops, motivates and empowers - Delivers constructive and encouraging feedback - Holds people accountable for results - Recognizes high performance * FOR PEOPLE MANAGERS: Change Leader - Change is the essence of life - Challenges the current point of view - Puts changes in context for the team - Executes changes that impact the business - Is proactive and positive - Listens to and keeps the team up to speed
Internal Number: R0005077
About Tory Burch
Tory Burch is an American lifestyle brand inspiring and empowering women around the world to live in full color with character, confidence and beauty. Classic in spirit with a modern sensibility, the collection embodies the personal style of Founder Tory Burch and includes multiple categories from footwear and ready-to-wear to handbags and home.
Our company launched in February 2004 with a single boutique in downtown Manhattan. Today, we are a global brand with a presence in more than 50 countries, and an enduring commitment to advancing women’s empowerment and entrepreneurship through the work of the Tory Burch Foundation.
Brand integrity, beautiful products and social purpose are integral to who we are as a company and what we have accomplished to date. Our incredible team and our unique culture are an equally important part of the equation. We believe that every employee plays a vital role in our continuing efforts to grow and evolve.
