Are you passionate about Digital Marketing and want to craft groundbreaking strategies for our Americas region?
Then join our dedicated team and drive digital innovation and build successful partnerships.
Core Responsibilities
• Develop and drive digital marketing strategy for the Americas Region (US/CA/LATAM) with a narrowed focus on the US • Act as Americas lead in cascading global digital influencer strategy and localizing/optimizing for our region and markets • Effectively activate influencer marketing campaigns and guide our external influencer marketing agency • Establish regional Digital Marketing Committee; responsible for aligning overall strategy with the markets and empowering synced execution and alignment across the region • Build holistic content strategy in collaboration with other key global and local content partners • Support Digital Marketing Manager in execution of consumer search strategy, content publication, and support of the eCommerce team • Support US Trade Marketing team in identifying differentiated digital marketing opportunities • Lead digital media agency relationship to drive efficiency, efficacy, and innovation in our media approach and to support our brand marketing partners
Play your part in our team succeeding
This person will support both the regional Americas team as well as the US Marketing business unit. A substantial role within the Americas Digital Marketing team, this strategic digital-first position requires a leader native to the space with experience in both high-level strategic development as well as real-time execution. Digital Marketing is a constantly evolving with a current focus on social media, influencer partnerships, content marketing + optimization, search engine optimization and holistic digital strategy. You will play an important part in helping the marketing team lean in to a regional way of working while hands-on assisting the US business unit in driving mission-critical strategies. This role will also inspire our marketing colleagues and cross-functional partners to embrace digital innovation, consumer-first thinking, and iterative, smart innovation. Reporting into the Sr. Director of Digital Marketing, this individual will also act as the Americas representative in various global workstreams in partnership with the Sr. Manager of Social Media.
Do you have what it takes?
• Bachelor’s degree in a marketing-related field or equivalent experience • Hands-on experience in paid media within digital, agency experience preferred • 7+ years’ experience in digital marketing, in-house or agency • Minimum of 5 years’ experience working in non-traditional marketing inclusive of influencer, experiential, social commerce, content marketing, digital integration, etc. • Experience building holistic digital marketing plans against bold business plans • Internal and external partner management experience with the ability to foster advocacy and support for new ways of working • Ability to think consumer-first and know how to utilize both creative and data to drive the right digital initiatives • Global CPG, toy, fashion, entertainment or retail experience a plus! US experience required • Thrives in a fast-paced but frequently changing workstream & takes initiative and successfully prioritizes within a complex agenda • English required, Spanish a plus
NOTES:
Employer will assist with relocation costs.
About The LEGO Group
Join the global LEGO® family
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity and equal pay regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
