We are working with Fenwick & West to recruit a Digital Marketing Technology Manager. As a business-savvy technologist, the Digital Marketing Technology Manager enhances the firm’s marketing/business development function with technology solutions that deliver improved results. The position is accountable for translating the firm’s marketing vision into technology implementations that deliver on marketing and business growth goals. The manager will be able to gather, organize and analyze data and information to help develop strategies that inform and deploy effective marketing tactics.
The manager will have a strong matrix relationship with the business developers, designers and communications professionals who provide content for these systems. S/he will work closely with the CRM Manager to utilize the underlying data in the CRM system for digital programs and campaigns. S/he will also be closely connected to the IT team.
The ideal candidate will have an undergraduate degree in a technology related field, and a graduate degree in marketing or business. The equivalent in working experience is also acceptable. Evidence of continuing education in the marketing technology field is a core expectation. At least five years’ experience in a marketing technology leadership role. Law firm experience, while advantageous, is not required. Experience with Marketo is highly preferred.
About Fenwick & West
Our team, which comprises advisers and recruiters with law firm and corporate experience, helps law firms achieve superior business results through the strategic use of talent, time and technology:
Placing impact players – Revenue EnablersTM – who contribute at both the top and bottom lines.
Collecting and deploying data to help law firm business functions measure and improve their work.
Identifying the right mix of software, project management and analytics to ensure ROI on technology investments.
This work is driven by the fundamental belief that law firm business functions are far from being “overhead” – they are essential drivers of performance and profitability.
Together with our clients, Calibrate Legal is replacing the outdated concept of “non” lawyers with Revenue Enablers who work in tandem with Revenue Producers to achieve sustainable growth and advance the strategies of law firm leadership.
