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Job Description
Are you looking for a patient-focused, innovation-driven company that will inspire you and empower you to shine? Join us as Head of Marketing, Bio Life based in our Bannockburn office!
At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. Here, you will be a vital contributor to our inspiring, bold mission.
POSITION OBJECTIVES:
Manage marketing, advertising, promotions, pricing and donor experience for 170+ global BioLife centers
Develop integrated marketing plan that covers global donor acquisition, retention and management strategies plus tactics based on overall Bio Life objectives
Member of the bio Life Senior Leadership Team
Design and execute omnichannel campaigns; own vendor and agency relationships
Leverage real-time data analysis to drive insights across function
POSITION ACCOUNTABILITIES:
Build, manage and execute global marketing, advertising, pricing and promotions programs to meet Key Performance Indicators (KPI) for Bio Life
Create global donor experience measurements and satisfaction goals using competitive intelligence and strategy, and communications to meet KPI for Bio Life
Maintain the integrity of the Bio Life Brand as it aligns with the global Takeda Brand but is separate and distinct
Build, manage and execute forecasting system to help inform network, using data analytics
Develop global donor acquisition & retention strategy to maximize network performance and volume goals
Design/execute omnichannel campaigns, own vendor & agency relationships
Drive improvements to Digital Product channels
Lead fee & volume planning processes
Technical/Functional (Line) Expertise
Digital/Performance Marketing experience
Experience with CRM technologies  and loyalty programs
Experience with Digital technologies
Leadership
Ability to develop strategic plans and set vision for team
Agile and able to work in ambiguous situations; experience in leading self and others to resolve issues with higher levels of management; Identify and resolve complex, technical operational and organizational problems
Experience in successfully leading cross-functional and multi-disciplinary work at a global scale.
Possess an orientation for results and excellence, inspiring confidence and demonstrating conceptual and analytical thinking, initiative and flexibility
Must be able to attract and develop great talent and build effective virtual and indirect teams
Ability to manage, prioritize and deliver on core responsibilities
Decision-making and Autonomy
Responsible for choosing how to allocate assigned budget assigned
Input to global function budget as well as input to priority setting cross functionally
Responsible for donor loyalty program investments
Vendor and advertising authority based on pre agreed upon criteria
Interaction
Strong written and oral communication skills with the ability to distill and articulate key messages to executives, stakeholders and customers
Must possess outstanding collaboration skills, with proven ability to work with multiple stakeholders across countries, business units / global functions to accomplish goals;
Effective consulting, problem definition, hypothesis building, solution development and stakeholder management skills.
Ability to build key relationships and influence key stakeholders with differing goals and priorities across different management levels, from executives to analysts
Innovation
Experience with agile methodology
Ability to continue to innovate new channels, communications, plans to support business goals
and objectives
Ability to monitor industry trends, benchmarks to scope out and apply to existing business and/or processes
Complexity
Ability to thrive in a fast pace, dynamic, global matrixed and evolving environment
Ability to lead through change
Ability to see the big picture and understand key areas of focus to drive business KPIs
Identify opportunities to optimize volume, protein yield, & cost performance through analytics
EDUCATION, BEHAVIORAL COMPETENCIES AND SKILLS:
15+ years in retail pharma, life science, or like industry
7+ years in multi unit marketing
5+ years of experiences people and/or project leadership
Bachelor Degree required, MBA preferred
Digital marketing experience required, multi channel program development a plus
Plasma or rare disease experience a plus
Plasma Collection regulations nice to have
WHAT TAKEDA CAN OFFER YOU:
401(k) with company match and Annual Retirement Contribution Plan
Tuition reimbursement and Company match of charitable contributions
Health & Wellness programs including onsite flu shots and health screenings
Generous time off for vacation and the option to purchase additional vacation days
Community Outreach Programs
Empowering Our People to Shine
Discover more at takedajobs.com
No Phone Calls or Recruiters Please.
Locations
Bannockburn
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Locations
Bannockburn, IL
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Internal Number: R0029125
About Biolife Plasma Services
Every day at BioLife, we feel good knowing that what we do helps improve the lives of patients with rare diseases. While you focus on our donors, we’ll support you. We offer a purpose you can believe in, a team you can count on, opportunities for career growth, and a comprehensive benefits program, all in a fast-paced, friendly environment.
