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Manager, Marketing
National Association of Corporate Directors (NACD)
SUMMARY The Manager, Channel Marketing is an integral role within the NACD Marketing Department, ensuring the overall success of the NACD member experience across the organization’s channel segments. This role will oversee the channel strategy and execution of all NACD member-facing properties, including NACDonline.org and other web properties, our social media presence, and chapter network. This role will act as a key lynchpin with our product marketing managers and will evaluate the annual product marketing strategies and ensure that the appropriate channels and content are used to target the correct marketing personas. This role will also be responsible for enhancing the delivery of content and information to different segments by utilizing data and implementing omni-channel marketing best practices.
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ESSENTIAL DUTIES AND RESPONSIBILITIES
EDUCATION/QUALIFICATIONS Bachelor’s degree in Marketing or Business Administration, plus five years of related marketing experience, including a minimum three years of omni-channel marketing-related experience and/or content marketing experience. Supervisory and employee development experience. Excellent written and oral communication skills; can produce effective and engaging marketing copy. Daily demonstration of marketing expertise and proactive, thoughtful strategy. Proven working knowledge of digital marketing and channel marketing best practices. Experience with content management tools. Ability to combine targeted blast, print, social media, and video strategies to reach defined audiences with strong messages and calls to action. Why Work at NACD? NACD is committed to fostering a corporate culture that engages, inspires, and challenges its employees. The organization values energetic dialogue, creative thinking, and innovative problem-solving. Employees at all levels are given a voice on how to best serve NACD members and deliver on the mission of the association. We offer a generous benefits package and a positive, collegial workplace atmosphere in a metro-accessible location. Our office is located in Arlington, VA--just one block from the Courthouse Metro Station. NACD does not pay for expenses related to relocation. If interested, submit your résumé to Beth Merin at https://www.nacdonline.org/about/careers.cfm?itemnumber=49120 No calls, please. |
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