The Sr. Manager, Brand Marketing is an integral, new role within the NACD Marketing Department, and ensures the overall success of the NACD brand, including architecture, tone & voice, and member experience. You will drive brand performance and elevate the voice of the director through key member insights. You will create and optimize value propositions and be the voice of the member for the organization, owning the full NACD membership journey, including membership acquisition and retention, segmentation and personas, and market intelligence and member research efforts.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Working with the VP of Marketing and outside agency partner, will develop a strong, member-centric brand strategy, including a new visual and brand identity that the entire organization rallies around.
Prepare, present and sell-in aspects of the brand plan to management, cross-functional partners, and external stakeholders.
Owns the development of key NACD positioning and messaging and elevates the voice of the director through thought leadership and communications.
Oversees the membership marketing retention and acquisition strategies and execution plans. Works closely with NACD membership Business Development Team and Member Engagement Team to focus experience improvements on those that drive both member and commercial outcomes.
Manages the overall experience for NACD Directorship 100 awards which recognizes individual directors who serve as role models in promoting exemplary board leadership
Partners with NACD research and member engagement teams and develops strategic member insights, oversees net promoter score to measure member experience and predict organizational growth.
Partners with the Product Marketing team and develops and executes a brand and campaign strategy for our certification program.
Manages one direct report and outside brand agency and creative designer.
Performs other duties, as assigned.
Bachelor’s degree in Marketing or Business Administration, plus seven years of related marketing experience, including a minimum five years of progressively increasing responsibility in branding experience and/or marketing experience in a membership organization. Supervisory and employee development experience. Excellent written and oral communication skills; can produce effective and engaging marketing copy. Daily demonstration of marketing expertise and proactive, thoughtful strategy. Proven working knowledge of brand standards and marketing best practices. Experience with managing creative projects from concept to execution. Matrix-management experience and demonstrated ability to manage projects on time and on budget.
Why Work at NACD?
NACD is committed to fostering a corporate culture that engages, inspires, and challenges its employees. The organization values energetic dialogue, creative thinking, and innovative problem-solving. Employees at all levels are given a voice on how to best serve NACD members and deliver on the mission of the association. We offer a generous benefits package and a positive, collegial workplace atmosphere in a metro-accessible location.
Our office is located in Arlington, VA--just one block from the Courthouse Metro Station. NACD does not pay for expenses related to relocation.
If interested, submit your résumé to Beth Merin at https://www.nacdonline.org/about/careers.cfm?itemnumber=49120 No calls, please.
About National Association of Corporate Directors (NACD)
The National Association of Corporate Directors (NACD) empowers more than 20,000 directors to lead with confidence in the boardroom, helping world-class public, private, and nonprofit companies to navigate an increasingly complex business environment. NACD cultivates the professional development of its members through educational courses and events, published research, briefings on current and emerging issues, and strategic advisory services.