Description About this role The Head of Investors Product Marketing will establish the holistic engagement strategy for investor Aladdin users. You will drive toward target outcomes across engagement, adoption, and satisfaction channels, tracked through key metrics such as event attendance, content readership, usage metrics, and survey results.
In addition to leading the engagement strategy and execution, this leader serves as the voice and advocate for the user community across various aspects of the Aladdin experience, including product improvements and service offerings. This includes providing a robust understanding of the investor customer base, identifying opportunities, and establishing partnerships with other teams across BlackRock (e.g. EII) to amplify the value of Aladdin to our community.
This executive will lead a team of c.10 segment owners who are responsible for key segments such as active and passive portfolio managers, risk managers, and research analysts. This role reports to the MD, Head of Aladdin Product Marketing.
About Aladdin & Product Marketing
BlackRock is one of the world's leading asset management firms and Aladdin is the firm's an end-to-end operating system for investment professionals to see their whole portfolio, understand risk exposure, and act with precision. Aladdin is the central nervous system powering the investment decisions of both the firm and its clients; a $1bn technology business that has significant growth aspirations over the next five years.
The Product Marketing Team is passionate about ensuring the health of each user segment across the community to cultivate a robust advocate population. The team of community and product SMEs set targets and drive outcomes across engagement, adoption, and satisfaction dimensions. As part of this team, you will connect directly with our users to understand their business problems and deliver solutions through our investment management platform. We partner with Product and Client teams to build products that deliver an outstanding customer experience and a robust community of evangelists.
Key Responsibilities:
Be the de facto specialist on and voice of the investor community
Connect industry knowledge and market trends with user feedback and product capabilities to inform product and customer engagement strategies
Provide knowledge and insights to client facing teams to optimally face off with the community
Build rapport with senior touchpoints / influencers at clients and partners
Define customized strategies for each segment that ensure health, a connected user experience, and foster a robust evangelist population
Set quantifiable target outcomes across engagement, adoption, and satisfaction dimensions
Lead all aspects of investor product marketing by leading a team of segment owners and through influencing cross-functional partners
Communicate the strategy and progress to 1Aladdin partners via maintaining a community snapshot
Advocate on behalf of the community by collecting and distilling user feedback to validate and influence engineering decisions and product strategy
Help craft the narrative for the investors community throughout the client life cycle, including sales and implementations process
Provide input to product vision and commercial targets
Draw up and see through the execution of launch plans for new features
Help define product positioning for new capabilities
Ensure the creation and distribution of high-quality content in partnership with content writers
Desired Qualifications:
10+ years product marketing, product management, or project management experience with a focus on investor workflows
Outstanding track-record as a product marketing leader with measurable impacts and tangible achievements
Ability to influence cross-functional teams, from presenting conceptual ideas to execution
Highly passionate about understanding the needs and evolving priorities of client organizations. Expertise in building strong customer relationships through consistent engagement and partnership
Outstanding verbal and written communication skills and ability to influence through all levels of an organization, demonstrated through excellent interpersonal skills
Ability to represent the firm in industry forums and events
Community first mentality and experience looking after users
Self-starter who enjoys working in a fast paced, high-intensity environment
Strong interpersonal, problem-solving and planning skills, including the ability to multitask
People manager passionate about grooming future leaders
Bachelor's degree required
Our benefits To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
About BlackRock
BlackRock's purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. As of September 30, 2020, the firm managed approximately $7.81 trillion in assets on behalf of investors worldwide.
For additional information on BlackRock, please visit www.blackrock.com/corporate | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock .
BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law. BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
