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DIRECTOR FOR MARKETING AND COMMUNICATIONS

University of Washington

Details

Posted:

February 13, 2021

Location:

Seattle, Washington

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Salary:

Open

Type:

Full Time

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a “Great College to Work For” for six consecutive years.

The University of Washington School of Public Health (SPH) has an outstanding opportunity for a Director for Marketing & Communications.

The Director for Marketing and Communications leads all school-level internal and external communications for the University of Washington School of Public Health (SPH), including branding, marketing, content development, media relations, advertising, and social media. This position reports directly to the Associate Dean for Advancement, but also works closely with University Marketing & Communications, the Dean, Vice, Associate and Assistant Deans, Department Chairs, academic leaders, advancement staff, the Health Sciences Public Information Officer and other stakeholders. This position will develop, implement and evaluate a strategic and comprehensive communications and marketing plan that advances the School’s values of equity, social justice and anti-racism. The plan will also support the School’s North Star as defined in our 2020-2025 strategic plan: to tackle the greatest health challenges in our region and the world, make groundbreaking discoveries that are fueled by rigorous science and equity-driven solutions and train students who are leaders who emerge prepared to work in partnership with communities to improve the health of all people.

Position Complexities:
The Director assumes a key leadership role in initiating and implementing marketing and communications projects and media/public relations efforts that keep the School’s internal and external constituencies informed, and enhances the overall image and awareness of the school, as well as student and faculty recruitment and fundraising activities. The Director also provides day-to-day personnel and project management, as well as professional development opportunities, for a team of 3.5 FTE staff members.

DUTIES:

Strategy Development, Planning, Implementation and Production (50%)

Work closely with the Dean, Vice, Associate and Assistant Deans, the Health Sciences Public Information Officer and other key leaders to develop and implement a comprehensive and strategic communications and marketing plan that supports key priorities and outcomes outlined in the School’s strategic plan, including those related to equity, social justice and anti-racism. Create an annual operating plan to guide the implementation of this comprehensive plan.

Work with School leadership (including the Dean, Vice, Associate and Assistant Deans, Department Chairs, among others) and a diverse set of stakeholders to ensure that the School’s key messages are reflected in all UW SPH publications and events, strategically highlighting work that promotes our mission and values, as articulated in the school’s strategic plan.

Lead efforts around internal communications activities that inform and unify our staff, faculty and students around our values and mission.

Manage crisis communications needs in collaboration with appropriate School leadership in a manner that reflects our shared values of equity, social justice and anti-racism.

Work strategically with the Associate Dean of Advancement and philanthropy staff to create, implement, and evaluate an alumni and donor communications plan, including key fundraising messages and themes for SPH fundraising priorities.

Utilize platforms such as Husky Landing, social media, website and special outreach to build affinity and excitement with the alumni population regarding actives generated by the School. Help create and edit campaign, direct mail, and fundraising materials such as case statements, concept papers, proposals and campaign materials for specific SPH fundraising priorities and/or capital campaigns.

Work closely with Department Chairs, communicators, and program directors to assess upcoming projects and activities and advise on editorial content, timing, content flow and messaging integration with both the School’s and the University’s communications and the School's strategic goals. Activities could include but are not limited to print and web-based newsletters/blog postings, invitations, and announcements, with a particular emphasis on reinforcing the school’s core mission and values.

Develop a strategy to grow SPH’s social media presence on Twitter, Facebook, Instagram, LinkedIn, YouTube and other social media sites as user trends evolve.

Work collaboratively with representatives of University Marketing & Communications to coordinate School of Public Health communications with UW communications, and vice versa, and to align School of Public Health branding with the UW's brand. Serve as the School’s representative to the UW Marketing & Communications Executive Committee, and other communications committees and initiatives, as necessary. Contribute to special UW marketing initiatives as needed.

Collaborate with the team on the development, promotion and execution of Office of the Dean events and help ensure that they are designed to support the vision and direction of the overall communications strategy.

Writing, Editing, Media/Public Relations Responsibilities (25%)

Collaborate with the team to create, produce and edit communication materials/campaigns (print, online, video, social media, etc.) for audiences including School faculty, staff, prospective students, students, alumni, donors, partners, foundations, the media, USNWR voters, and the general public.

Prepare correspondence on behalf of the Dean, including but not limited to: publication messages, letters, speeches and talking points, lectures, award nominations, volunteer acknowledgements, and sympathies.

Collaborate with the Health Sciences Public Information Officer to promote and manage media relations for the School and work to capture media attention for significant and newsworthy stories from the School. Work in cooperation with the UW Office of News & Information when necessary. Independently develop regular news releases and draft articles about specific activities, events, research and accomplishments in the School, disseminate to the media, and act as part of the media contact process.

Serve as editor of the School’s bi-annual UW SPH Magazine, collaborating with the publication's manager in the development of a content plan, management of an editorial board and provide oversight of all writing, editing, design, and production. Ensure that this publication reflects the school’s core mission and values, both in terms of the subjects covered and the language that is used.

Coach faculty members in media preparedness, and accompany them to video/radio interviews and photo shoots, as necessary.

Personnel Management (20%)

Supervise Office of the Dean’s communications staff, and work collaboratively to develop priorities, define scope and supervise day-to-day activities. This includes work-load management, prioritization of duties to optimize capacity, coaching on problem-solving, review and approval of work as appropriate, and ensuring successful completion of all job responsibilities. Ensure communication activities are addressed effectively and in a timely manner. Provide cross-training to ensure back-up systems are in place

Select, hire, and manage vendors and contractors across multiple disciplines including graphic design firms, public relations, advertising and marketing firms, freelance writers, photographers, event design, production vendors, and more as needed.

Other Duties as Assigned (5%)

This includes but is not limited to photography, editing special projects, video and photo shoot planning, attended School related events and compiling School news briefs to submit to US News and World Report voters and other outlets.

Reporting and Supervision
This position reports to the Associate Dean for Advancement and supervises the SPH communications team.

REQUIRED QUALIFICATIONS:

Bachelor's degree and 5 years of marketing/communications experience or related field. Equivalent combination of comparable knowledge and skills may substitute for education and/or experience.

Demonstrated ability to conceive, implement, and evaluate strategic marketing and communication plans.

Experience managing and developing staff and/or teams.

Demonstrated ability to develop communications that are aligned with the School’s core values of equity, social justice and anti-racism.

Demonstrated experience analyzing and synthesizing large and complex amounts of information.

Demonstrated ability to translate scientific and/or technical information into easily understandable communications for the general public.

Exceptional writing, editing, and proofreading skills with high attention to detail.

Extensive experience in positions that require writing and editing of news articles, messaging, internal communications, crisis communications, briefing papers, web content, and other materials for diverse audiences, including at the executive level.

Excellent communication and interpersonal skills to establish and maintain cooperative working relationships with an array of internal and external stakeholders, at varying levels.

Demonstrated experience planning, directing, and monitoring budgets.

Understanding of current and emerging social media trends.

Demonstrated knowledge of current desktop publication and web applications including Adobe Creative Suite.

Demonstrated experience working within a matrixed organization.

Demonstrated experience engaging authentically with diverse stakeholders and to lift the voices of individuals from underrepresented or marginalized communities.

Ability to work independently with minimum supervision.

Basic understanding of HTML coding, Photoshop and video production.

DESIRED QUALIFICATIONS:

Master’s degree in communications, public relations, marketing, business administration or journalism.

Experience with fundraising or nonprofit environments.

Experience working with content management systems.

Equivalent education and/or experience may substitute for minimum requirements.

Conditions of Employment

Ability to work occasional evening and weekend hours.

Must have regular and reliable transportation for local travel and willing to travel when necessary.

Application Process:
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

Internal Number: 187193

About University of Washington

Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.

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DIRECTOR FOR MARKETING AND COMMUNICATIONS

University of Washington

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