Assist the development of digital channel, customer journey, business cases, use cases, process flows, business requirement and wireframes
Proactively develop, implement and manage the day-to-day tactics and execution of marketing activities across all channels and platforms, including online events and digital marketing campaigns
Manage (content and technical support) website, mobile app and other digital enablement
Work closely with all related internal & external partners on operation procedural update, including internal procedures, business partners' policy and regulatory requirements
Manage and liaise with creative and media agencies for SEO, SEM, Facebook and WeChat, etc. Hands-on experience on China Cross-border eCommerce, Social Media, Influencer Marketing is highly appreciated
Monitor competitors' activities, conduct market research and prepare analytic report for the best practice
Requirement
Bachelor Degree in Marketing or relevant discipline
6-8 years of relevant experience in a product development or related role. Previous experience in financial institutions, Fintech or Ecommerce industry is highly preferred
Good understanding in Fintech, Ecommerce and industry players in the markets
Hands-on experience working with both business and technical teams
Solid experience in Google Analytics, SEO or other media technologies that can drive the digital marketing efforts
Familiar with the operation of online social platforms and promotion
Can-do attitude, ability to work independently as well as a good team player, and strong drive to get things done
Both agency and inhouse experience is an advantage
Embrace agile methodology
Proficient with Microsoft Office. VBA, Macro and JIRA will be an advantage
(Personal data collected will be used for recruitment purpose only.)
For more details about career opportunities in KGI, please visit our website: http://www.kgieworld.com/Careers.aspx?sc_lang=en
Please send application with resume and expected salary quoting the job reference to jobs@kgi.com or mail to HR Department, 41/F Central Plaza, 18 Harbour Road, Wanchai, Hong Kong
