Marketing Manager - National Client Marketing

The NCM Team is to provide the Company's top client with customized, integrated marketing strategies and ensure consistent deployment across their portfolios. The NCM Team partners with client services, property management, and regional marketing to implement a marketing platform that aligns with the client's investment strategy.

JOB DESCRIPTION

Establish and maintain a relationship with assigned client(s) with the goal of earning new business.

Identify client goals, initiatives and priorities then develops integrated marketing strategies for assigned clients. Will also create, update and manage the marketing resource guide.

Communicate marketing plans, goals, resources and strategy to the property management lead, regional property managers and regional marketing team members. Participates in budget planning with the client(s) and regional teams and works directly with the client on rolling out marketing initiatives. In addition, the Marketing Manager will identify clients from Tier 1 and Tier 2 to beta test technology.

Partner with regional marketing on the development of creative, collateral, and promotional pieces. This includes development for new branding and rebranding. Also partners with regional marketing, who takes lead, on all aspects of local advertising and outreach.

Perform audits and review marketing analytics and performance for websites, lead management tools, and other marketing programs. Provide clients and operations with monthly and/or quarterly reporting on portfolio results and program adoption, along with providing budget recommendations and review on behalf of operations.

Responsible for marketing oversight of portfolio transitions which includes new business, property onboarding and offboarding. The marketing manager will prepare the strategic marketing plan and will partner with the regional marketing teams for local information and property specific opportunities.

Responsible for new business support for assigned client base including RFP response preparation and presentation attendance.

Meet with assigned client, in-person or via conference all, on a regular basis to update the client on portfolio marketing results and overall strategy. Required meetings may include:

• Weekly: touch base with client on any priority topics
• Bi-weekly: on-boarding and off-boarding activity and watchlist review
• Monthly: performance review

Other Responsibilities:

Keeps up-to-date of current changes in technology, processes, and standards within the industry and area(s) of responsibility by attending internal and external training classes, research and/or subscribing to the internet or other professional publications, or utilizing other appropriate method(s) to obtain business and professional information, and applies knowledge and practices to area(s) of responsibility.

Organizational Responsibilities:

• Follows established policies and procedures by monitoring and ensuring compliance with regulatory requirements, organizational standards, and operational processes related to area(s) of responsibility and reporting violations or infractions to appropriate individual(s).
• Practices proper safety techniques in accordance with Company, property, and departmental policies, procedures, and standards by immediately reporting any mechanical or electrical equipment malfunctions, employee/visitor/resident injuries or accidents, or other safety issues to appropriate individual(s).
• Identifies areas for improvement and offers suggestions and/or acts on opportunities to improve efficiency and productivity.

Preferably, this position will sit on the West Coast.