Email Marketing Manager (7455U), Haas School of Business 15006
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
Application Review Date
The First Review Date for this job is: February 16, 2021
UC Berkeley's Haas School of Business offers a unique opportunity to champion new ideas, collaborate across boundaries, and continually learn in a workplace committed to increasing diversity and creating a welcoming environment for all.
Our distinctive culture is captured within our four Defining Leadership Principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself. These principles distinguish Berkeley Haas as a unique environment, conducive to teamwork, collaboration, and career growth.
The Email Marketing Manager uses hers/his skills as a marketing professional to improve top- and middle-of-funnel communication with prospective students. An experienced email copy writer, the incumbent knows how to develop personalized, persuasive content that appeals to prospects and builds a preference for Berkeley Haas. S/he will design and setup automated email workflows to engage prospects at various times with the right messaging. The incumbent understands the technological and behavior elements behind email metrics, and how to improve delivery, open and click through rates. S/he will be able to develop marketing dashboards and KPIs to investigate and report on email campaign effectiveness. In addition, the incumbent understands the importance of testing out various messaging through A/B email sends in order to improve email metrics.
Meets and consults with clients on a variety of electronic communications projects including moderately complex assignments, and develops, presents, and recommends web content and visual material.
Works with management and MBA Admissions to create, develop, and implement short- and long-term strategic email marketing plans that engage and nurture prospective students through the customer journey.
Works closely with colleagues on the Haas Marketing and Communications team and MBA Admissions to write and deploy segmented, personalized email campaigns (including diverse populations) that increase prospective student engagement with Berkeley Haas degree programs.
Develop, update and distribute email reporting that tracks KPIs and business metrics on a regular basis to uncover actionable trends and insights. Develop and execute A/B tests and monitor results to improve and optimize future campaigns.
Maintains currency with emerging and state-of-the-art technical and other web-related equipment, requirements and developments (for example, accessibility issues) and recommends and as directed, takes action to ensure compliance.
Keep up-to-date with the evolving email marketing best practices to ensure high message deliverability and template compatibility with email service providers.
Partner with lead conversion and web teams to develop email acquisition tactics.
Responsible for email list health management to ensure consistent lead engagement and email deliverability.
Accountable for ensuring technical accuracy and understandability of web content.
Maintains Berkeley Haas brand across all programs, campaigns and projects.
Helps to develop Haas School policies, style guides and standards in all marketing material.
Career Development: By embracing the principle of student always
Attend classes to enhance expertise in job areas and improve communication.
Attend relevant campus training courses or classes to gain knowledge of or to become more proficient with campus policies and/or role-relevant skills.
Seek additional training opportunities that allow growth within the position and to develop professionally.
Experienced in email marketing techniques that improve open rate and engagement.
Thorough knowledge of different tactics for top and mid-funnel executions.
Demonstrated experience developing effective content that appeals to diverse populations- including historically marginalized communities.
Thorough knowledge of the fundamentals of writing, grammar, syntax, editorial style, and punctuation, including skill to write in a clear and lively style.
Thorough understanding of technical language and requirements of the assigned work.
Thorough knowledge of content management systems and/or relevant web applications used for email distribution, and campus-specific computer application programs.
Thorough technical skills in computer applications for email production, workflow development, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and/or other state-of-the-art web communication capabilities.
Thorough interpersonal communication skills.
Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems.
Minimum of 3 years of demonstrated experience in email or content marketing.
Bachelor's degree in related area and / or equivalent experience / training.
Demonstrated marketing experience within a university setting and/or having worked with stakeholders within the higher education industry.
Thorough understanding of organization's processes, procedures, and applicable rules and regulations for web communications.
HubSpot Inbound Certification.
Salary & Benefits
This is an exempt, monthly paid position. Annual salary will be commensurate with experience up to $98,900.00.
For information on the comprehensive benefits package offered by the University visit:
Please submit your cover letter and resume as a single attachment when applying.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.