Suffolk's Division of Communications, including its Offices of Marketing & Communications and Public Affairs, consists of storytellers, professional strategists, writers, designers, and multimedia producers offering a depth of expertise in various media. We tell the university's story across a range of audiences and media, producing everything from news and feature pieces to long and short-form videos, collateral and advertising, and web and social media content.
Summary of Position: Reporting to the Associate Vice President of Marketing with a dotted-line relationship to the Dean of the Sawyer Business School, the Sawyer Business School Marketing and Communications Director will play a leadership role in building the Sawyer Business School's reach and reputation in Boston and beyond. The Marketing and Communications Director will drive efforts to increase the School's influence within Boston's business, civic, and public service spheres while elevating its reputation regionally, nationally, and globally. The person in this position will be an enterprising leader, proactively working collaboratively with University enrollment managers, School program directors, communicators, and content producers to drive strategic messaging and cohesive marketing that support the School's goals and elevate its reputation. This individual will work closely with the Dean of the Sawyer Business School, the Associate Vice President of Marketing, the Vice President of Communications, and other senior administrators to drive strategic priorities and goals. This position will also work closely with the SBS Dean and members of the Communications division to develop and implement comprehensive digital, social media, and print strategies to achieve global brand recognition to advance the visibility and recognition of SBS, its faculty, students, and alumni, as well as to support SBS enrollment.
Primary/Principal Responsibilities: % of Time Responsibility 60% * Drive comprehensive strategic marketing and communication initiatives from concept to completion that will elevate the School's reputation, heighten awareness for excellence, and foster alumni engagement and giving. * Create and lead execution of strategies and roadmaps to achieve rankings success for the Sawyer Business School and specific SBS programs. * Ensure key messages for SBS that unify and amplify the school's and the University's brand narrative are fully integrated across all platforms and engagement channels 25% * Manage a broad range of tools - digital, print, mail, social media, and video - to promote the SBS story regionally, nationally, and internationally. * In collaboration with Marketing and Communications teams, oversee the development, production, and dissemination of digital and print marketing, including email communications, e-newsletters, event advertisements, promotional materials, videos, content strategy, etc. used for school and program-specific brand building, recruitment, and retention efforts. * Create communication streams with appropriate content/media for different stakeholder groups, and manage end-to-end planning and delivery. * Work closely with communicators and content creators to produce, maintain, and update content on the SBS website, social media platforms, and other digital outlets. 10% * Working with the Office of Public Affairs, leverage existing media relationships and cultivate new contacts to distribute content to key publications and platforms. * Manage all marketing communications aspects of school-based events, including Commencement. * Promote school and program-specific events through partnerships and creative channels. 5% * Define, drive and measure KPIs for all initiatives. * Review CRM performance analytics through an internal CRM system to make strategic marketing decisions and optimizations. * Monitor the competitive landscape and stays current with marketing trends, testing new approaches and adopting best-practice strategies.
Requirements/Qualifications: * BA or BS in marketing, communications, or related field required; Master's degree preferred * Minimum 7-10 years of experience in strategic marketing communications * Experience in higher education preferred * Successful track record of planning and rolling out marketing programs and ability to identify and implement scalable process improvements using a data-driven approach * Proven experience working with digital media, social media, Search Engine Optimization (SEO), and paid search to build brand awareness and recognition * Demonstrated leadership and management skills * Strong project management and communication skills * Proven copywriting and copyediting ability * Solid knowledge of Google Analytics and marketing automation tools * Ability to work in a fast-paced, goal-oriented, deadline-driven environment * Ability to work independently and collaboratively with cross-functional teams * Creative and strategic application of digital and social media technologies
Internal Number: oThxefwF
About Suffolk University
Located right in the heart of downtown Boston, Suffolk University gives its students unparalleled access to the city and all it offers.Our college green is the Boston Common. We are steps from dozens of historic sites like the Old State House, Faneuil Hall, and the Massachusetts State House. We have no real boundaries to our campus' Boston and Suffolk blend together. That means our students have incredible access to a wealth of opportunities, whether it's museums and restaurants or internships and co-ops. At the same time, we also take pride in being a personal, student-centered school, where faculty and administrators know students by name. We take the time to recognize each student's promise, figure out what makes him or her tick, and build important mentoring relationships.As we have done since our founding, we strive for one thing at Suffolk: give students the tools they need to be successful, smart, and satisfied at whatever they choose to do.