This individual will lead and be responsible for managing the delivery of KNA Digital Marketing services for different brands, products, and partners. They will guide the development of marketing strategies to help achieve stated business objectives, focusing on unique opportunities for digital media to help drive profitable growth. Using their business acumen and management experience, they will help the organization improve overall digital performance by creating strategies to optimize media investment.
Responsibilities
Provides digital marketing subject matter expertise when collaborating with internal teams and clients to empower us to exceed our business objectives.
Consults with clients and internal stakeholders to decide and implement optimal channel/inventory mix.
Helps to provide oversight on the planning, implementation, development and or servicing of new marketing ideas for clients and internal teams.
Will be responsible for leading a digital marketing team.
Works with Marketing Analytics leadership to implement infrastructure required to buy and optimize digital media.
Works with the Trading Desk team to implement and monitor client insertion orders.
Manages communications projects for various components of the marketing life cycle or services.
Helps to develop, execute and/or provide service management of marketing objectives.
Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.
Provides client insights and strategies which help enable internal & external teams deliver results that exceed objectives.
Creates buy-in from multiple constituents in a collaborative cross-functional environment.
Minimum Qualifications
Bachelor’s Degree in Business, Marketing, Technology, or related field
10+ years of related experience, in a progressive digital marketing leadership role
Must have strong communication and management skills
DV 360, SA 360, Facebook Blueprint, Google Analytics IQ, and/or DSP Certification
Demand-side Platform, Facebook Business Manager, Google Marketing Platform, GSuite experience
Strong customer service, leadership, and project management experience
Experienced in demand planning, risk analysis, research and data identification
Collaborative, attentive to detail, strategic orientation related to client engagement
Internal Number: JR209507
About Kaplan
Kaplan, Inc. is a global educational services company, with about 11,000 employees and operations in nearly 30 countries. We serve one million-plus students each year and partner with about 1,000 educational institutions and 4,000 corporations across the world. Kaplan is the largest subsidiary of Graham Holdings Company (NYSE: GHC).
Across its 80-year history, first as a pioneer of the test prep industry, then as an early online education leader, and now as a global education provider, Kaplan has been recognized for expanding educational access and improving student outcomes through innovative uses of technology, instructional design, and learning science. We’ve been recognized among the world’s 10 most innovative educational companies (Fast Company); as one of America’s Top 100 employers (Forbes); and a top employer with remote jobs (Flexjobs).
Kaplan’s US-based businesses provide individuals, educational institutions, and businesses a broad array of services, supporting our students and partners to meet their diverse and evolving needs throughout their educational and professional journeys. Among the services provided are test preparation, performance training, industry cr...edentialing, and university support services, such as online enablement, analytics, and marketing. The test preparation and professional products are offered in the market under our brand names such as Kaplan, Kaplan Financial Education, Kaplan Schweser, Metis, PPI, College for Financial Planning, Dearborn, and Manhattan Prep. Headquartered in Fort Lauderdale, FL, employees who support Kaplan’s North America division work remotely across the US, UK, and India, as well as at regional hubs in Colorado, Florida, Georgia, Illinois, New York, and Wisconsin.
