The Digital Marketing Coordinator is primarily responsible for the scheduling, coordinating, deploying, and reporting of activities supporting the International Franchise Associations digital marketing strategy.??Principal tasks include executing multichannel marketing programs; building and launching emails, online ad placements, producing engaging content for social media platforms, onboarding streams, landing pages, and all supporting workflow assets using marketing automation software. Additional functions of this position include collecting and analyzing the results of executed marketing activities and making thoughtful recommendations for improvement and optimization, creating department reports, and providing tactical support to senior marketing staff.
KEY RESPONSIBILITIES:
Schedule, coordinate, execute and monitor company’s digital marketing tactics around email, social media and automation.
Create emails, landing pages, etc.; properly incorporate campaign links and tags for accurate results tracking.
Coordinate any digital ad placement
Analyze data and make recommendations for improvement with measurable results.
Adhere to digital best practices and assist in the implementation of optimization recommendations
Maintain and update marketing program templates, emails and landing pages
Provide support with database management efforts
Create and compile department reports
Provide tactical support to senior marketing leaders
IDEAL EXPERIENCE:
We are a growing team looking for a highly motivated candidate excited about the opportunity to collaborate with a passionate team of marketers & creatives. Do you have:
Comprehensive understanding of effective sales and marketing tactics
Experience and understanding of email marketing tactics and best practices
Familiarity with content management platforms
Exceptional project and time management skills for arranging multiple marketing campaign activities
Ability to analyze data and make thoughtful recommendations based on findings
Ability to create, format and deliver highly professional materials like documents, proposals and reports
Solid written and oral communication skills
About IFA
The International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. For over sixty years, the IFA has worked to educate Franchisors and Franchisees on beneficial methods and business practices to improve franchising. IFA is a non-profit trade association that works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising and over 700,000 franchise establishments that support nearly 7.6 million direct jobs, $674.3 billion of economic output for the U.S. economy and 2.5 percent of the Gross Domestic Product (GDP).
