Effie Worldwide
  • / about
    • About Effie
    • Board of Directors
    • Partners
    • Staff
    • Subscription
  • / award programs
      • Judging
      • Overview
      • Our Judges
      • Global Effie
      • North America
      • North American Effie
      • Shopper Marketing Effie
      • Collegiate Effie
      • Asia Pacific
      • APAC
      • Australia
      • China
      • Hong Kong
      • India
      • Korea
      • Malaysia
      • New Zealand
      • Singapore
      • Sri Lanka
      • Europe
      • Euro Effie
      • Austria
      • Belgium
      • Bulgaria
      • Croatia
      • Czech Republic
      • Finland
      • France
      • Germany
      • Greece (Hellas)
      • Hungary
      • Israel
      • Netherlands
      • Poland
      • Romania
      • Russian Federation
      • Slovak Republic
      • Slovenia
      • Switzerland
      • Turkey
      • Ukraine
      • Latin America
      • Argentina
      • Brazil
      • Chile
      • Colombia
      • Costa Rica
      • Ecuador
      • Guatemala
      • Mexico
      • Peru
      • Uruguay
      • Middle East/North Africa
      • MENA
  • / case studies
  • / insights
  • / resource center
    • Case Database
    • Webinars
    • Insights
    • Jobs
    • Subscriptions
    • Category Category Category Category Category
    • Upcoming
    • White paper
    • Category Category Category Category Category
    • Past
    • POVS
    • Category Category Category Category Category
    • Category Category Category Category Category
  • / effie index
  • / calendar
    • Upcoming Events
  • / store
    • Subscription
    • Trophies
    • Certificates
    • Winner's reels
    • Annual Journals
    • Whitepaper
    • Webinars
  • / blog
  • / subscribe
Job Seeker
Employer
Help/FAQs
Home
Jobs
Your Profile
Resources
SIGN IN
Job Seekers Sign In    
New Job Seeker? Sign Up    
Overview    
Saved Jobs    
Job Alerts    
Profile    
Documents    
Applications    

Loading...

Job Seekers, Welcome to Marketing JobSource
  • Search
  • Browse
  • Explore
  • Your Job Alerts
  • Your Saved Jobs
    0
Director of Communications and Marketing
SAINT MARY ACADEMY-BAY VIEW
SAVE savedJobs
SAVE savedJobs

Director of Communications and Marketing

SAINT MARY ACADEMY-BAY VIEW

Gmail Email Print
Application
St. Mary Academy-Bay View Logo
Attachments:
Please include your resume and up to two additional documents.
Add File
The application opened in a new tab.
By using this feature you agree to our Terms and Conditions and Privacy Policy.
Details
Posted:
January 13, 2021
Location:
RIVERSIDE, Rhode Island
Show Map
Type:
Full Time - Administration
Preferred Education:
4 Year Degree

Director of Communications and Marketing

 

Reports to: President

 

A direct report to the President of the Academy, the Director of Marketing and Communications is the Chief Communications and Marketing Officer of the school and oversees all aspects of communications and marketing. The Director is a member of the Senior Administrative Team, who works closely with the President, Director of Admissions, Director of Advancement and Academy Principals to support and manage all Academy communications and marketing initiatives. The Director will be committed to the school’s mission of educating girls and young women and to the Critical Concerns of the Academy’s sponsor, The Sisters of Mercy. This is a 12-month exempt administrative position.

 

PRIMARY RESPONSIBILITIES

 

Administration – 10%

  • Manage key vendor relationships, including but not limited to cloud-based martech tools, designers, writers, photographers and videographers, advertising media, printers and web designers
  • Manage communications and marketing budget
  • Analyze ROI on communications and marketing investments and make recommendations to leadership
  • Serve as a resource for faculty and staff on all questions related to communications and marketing

 

Marketing & Advertising – 20%

  • Develop and execute an annual integrated marketing plan (IMP) to promote the Academy and support events and recruitment efforts, including paid, earned and owned channels, traditional and digital/emerging media
  • Manage media planning and buying
  • Report to Academy leadership on IMP’s key performance indicators (KPIs)

 

 

 

 

Branding & Collateral – 15%

  • Manage the Academy brand to ensure that all stakeholders are adhering to brand standards in internal and external communications
  • Develop and manage brand tools in support of Academy operations, including communications toolbox, templates, training materials, etc.
  • Manage Academy asset collection using Lightbox and Flickr
  • Produce best-in-class branding and collateral materials for all Academy audiences, either in-house or by providing art direction to creative vendors

 

Communications & Media Relations – 15%

  • Develop and execute an annual communications plan to serve the needs of the Academy, including internal communications, external communications and media relations
  • Draft a variety of internal and external communications, including but not limited to speeches, newsletters, op-eds, social media, blog posts, presentations and board reports
  • Provide editorial review on all top-tier communications and marketing materials, including but not limited to recruitment materials, advancement materials, administration communications and collateral materials
  • Develop and distribute media releases, story pitches and other content/alerts to local and national media outlets
  • Serve as Academy contact to all media outlets, forging strong relationships with local press
  • Represent the Academy as spokesperson as needed
  • Monitor and report to leadership on media coverage and overall brand health

 

Content Marketing – 15%

  • Develop and execute an annual content calendar to serve the needs of all stakeholders, including social media, blogs, newsletters, Bay View Today magazine
  • In collaboration with Academy faculty, staff and students, develop content to support the annual calendar, including written content, photography and video
  • Oversee and manage social media accounts with ongoing, consistent engagement

 

Crisis Communications – 10%

  • Develop and maintain crisis communication plan, including sample crisis language and templates
  • Maintain larger crisis plan document and publish as needed
  • Coordinate communications in crisis situations

 

Digital Communications – 15%

  • Manage and maintain Academy website, including main site, targeted microsites, portals and mobile applications and integration with other tools
  • Build new web elements, pages, microsites as needed, including but not limited to forms, galleries, popups, calendars and blogs
  • Manage site architecture and SEO to improve customer experience (CX), site performance and organic search rank
  • Monitor, respond to and report on website analytics

 

SKILLS/QUALIFICATIONS

 

  • Seven or more years of experience, in communications, marketing, or public relations, preferably in an educational or non-profit setting.
  • Experience with executive-level and mission-critical communication strategies.
  • Thorough knowledge of principles and practices in crisis and emergency communications. Skill to establish an environment of and maintain strict confidentiality.
  • Demonstrated ability to translate organizational priorities into structured, strategically aligned plans with objectives, strategies, tactics, timelines, resources, metrics, etc. Comfort with conceptual thinking and scenario planning.
  • Expert judgment, analytical and decision-making skills and keen political acumen. Ability to think quickly and appropriately to effectively address potentially negative, sensitive or difficult situations. Expert skill in problem recognition, avoidance and resolution.
  • Strong interpersonal skills, ability to make people feel valued and motivated while accomplishing difficult tasks. Flexibility in the face of rapid change.
  • Must possess exceptional visual, verbal, and written communication skills. Excellent writing, editing and proofreading skills are essential, with a talent for storytelling being key.
  • Excellent organizational skills including the ability to prioritize and manage multiple and competing priorities and meet deadlines.
  • Ability to analyze, understand, and interpret data related to marketing, advertising, and enrollment.
  • Ability to perform intermediate photography, videography and design production as needed.

 

 

 

 

 

  • Must possess knowledge of current technology as related to marketing and social media trends and the ability and desire to learn emerging technology. Experience with G Suite, Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Premiere), Ads Manager (Facebook, Spotify, Google, TikTok, etc.) and CMS experience required. Hootsuite, Google Analytics, HTML/CSS proficiency highly preferred.
  • Ability to work independently with minimal direction.
  • Experience preparing and monitoring budgets; familiar with standard operating practices.
  • Bachelor’s degree in English, marketing or related field, or an equivalent amount of education and applicable professional work experience.

 

TO APPLY

 

Go to bayviewacademy.org/about-bayview/employment-opportunities and download the “Non-Teaching Application.”

 

Bay View Application, letter of interest and resume should be submitted via email to Sister Marybeth Beretta, President, at president.office@bayviewacademy.org.

 

AN EQUAL OPPORTUNITY EMPLOYER: St. Mary Academy – Bay View commits itself to maintaining a welcoming environment for all people and extends its welcome in particular to those who may be vulnerable to discrimination on the basis of their race, color, national origin, sex, religion, disability, age, marital or parental status, sexual orientation, military status or other legally protected status.

 

St. Mary Academy – Bay View is an all-girl independent Catholic school serving a diverse population of girls from pre-school through grade twelve and is located in Riverside, Rhode Island. A sponsored ministry of the Sisters of Mercy of the Americas, St. Mary Academy – Bay View fosters academic excellence in an innovative and creative learning environment while striving to empower each student to be a confident, independent, compassionate and socially conscious faith-filled young woman.

 

 

 

About SAINT MARY ACADEMY-BAY VIEW
St. Mary Academy - Bay View is an independent, Catholic school serving a diverse population of girls from pre-school through grade twelve. In the tradition of the Sisters of Mercy, we foster academic excellence in an innovative and creative learning environment. We are committed to empowering each student to be a confident, independent, compassionate and socially conscious young woman who fully lives her faith.
More Jobs Like This
Content Marketing Manager   Virtual Work From Home
AACE 5 Days Ago
Digital Marketing Manager   Virtual Work From Home
AACE 5 Days Ago
Director, Marketing & Communications   Chestnut Hill, Massachusetts
Boston College Today
BACK TO TOP
Marketing JobSource is Just One of the Benefits.
Discover what else Effie has to offer!
Networking
Certifications
Training
The job you are trying to reach from was originally posted at Marketing JobSource.
Help is on the way!
We're sorry you are having trouble applying for this job.

Please try loading this job using the following link before submitting your help request:

Error

Powered By Naylor Association Solutions
  • faq
  • news room
  • sponsors
  • contact us
  • careers
  • terms of use
  • privacy policy
AWARDING IDEAS THAT WORK ®

@ Effie Worldwide, Inc. All Rights Reserved. Effie is a registered trademark / service mark of Effie Worldwide, Inc.

X

Sign up for email updates