Association Forum is seeking a Manager of Marketing to lead our member engagement initiatives. Reporting to the President & CEO, the Manager, Marketing is responsible for maintaining a unified brand experience and consistency in tone and quality across all platforms. The Manager will manage the Marketing team and vendor/partners and is responsible for marketing strategy, project management, and implementing marketing initiatives and strategies that reflect Forum’s organizational goals and vision. The Manager will bring innovation and creativity to Forum programs, business development discussions and the customer and volunteer experience.
This is a unique opportunity to join an established and respected leader in Association management. If you are a Marketing leader who is passionate about creating innovations in membership engagement, we encourage you to apply!
The Manager, Marketing is responsible for:
Project Management
Manage a team to execute social media, email and web edits
Create and maintain project plans for all outbound communications
Ensure work is assigned appropriately and completed on time
Manage a Graphic Designer
Strategy & Branding
Develop annual Marketing/Communication Tactical Plan
Collaborates with stakeholders to develop marketing and messaging plans, member segmentation strategies and identifies opportunities to grow and engage members
Executes tactics in marketing plans and proactively manage production process (develops timelines and ensure contributors are held accountable)
Gathers and translates data into actionable insights; collaborates with internal teams to implement the appropriate actions
Creates and manages the development and delivery of digital content to amplify the organizational voice
Email & E-newsletters
Develops and executes against editorial calendars and enforces deadline
Executes all HTML e-mails – codes message; manages quality control process
Tracks email analytics and suggests how to improve open rates and engagement
Facilitates production of digital publications
Website
Maintains website calendar for ongoing department review and updates
Prepares content for webpages as needed
Edits copy
Provides monthly analytics reports, makes recommendations to improve the user experience
Supports execution of paid ad placement on the Forum website
Monitors virtual communities; supports community development, engagement and maintenance; assists with metrics collection and assessment
Social
Assists in managing social media strategies and execution
Provides performance metrics across all social channels with recommendation on how to use the data to improve the user experience and achieve organizational goals
Supports execution of paid social ad placement
Other
Staff liaison to the Association Forum Committees as assigned
Coordinates projects with vendors
Stays abreast of industry trends, participating in educational opportunities, reading trade publications, attending events, etc.
The following will position you for success in this role:
Collaborative, can-do approach to problem solving
Ability to meet deadlines
Ability to effectively manage time, prioritize work, multi-task across many assignments
Superior project management skills and interest in process improvement
Acute attention to detail
Fosters a team culture that rewards and celebrates Forum values
Superior written and verbal communication skills
Skilled proofreader with an ability to input error-free edits
Ability to write effective and engaging copy for member communications and event promotions using AP style
Basic knowledge of HTML
Experience analyzing web traffic statistics
Experience using marketing automation applications
Microsoft Office applications and related collaborative technologies, report-writing packages and ability and willingness to learn new software and programs as required
Knowledge of social media platforms
Bachelor’s degree in communications and/or marketing
7 years practical experience in a professional marketing or communications function is required, including experience with marketing campaigns, measurement and vendor management
Association management experience preferred
NOTES:
Telecommuting is allowed.
Additional Salary Information: Competitive, commensurate with experience
About Association Forum
Association Forum is a 501 (c)(6) organization, considered the “association of associations” for more than 1,500 businesses, charitable, civic and professional organizations headquartered in the Chicagoland area. The Association Forum’s 4,000+ members are the CEOs and staff professionals of national, state and nonprofit organizations, plus vendors of good and services to these businesses. The Association Forum provides essential learning, compelling experiences and powerful resources that advance the professional practice of association management.
