Canada Life UK looks after the retirement, investment and protection needs of individuals, families and companies. We help to build better futures for our customers, our intermediaries and our employees by operating as a modern, agile and welcoming organisation.
Part of our parent company Great-West Lifeco, Canada Life UK has operated in the United Kingdom since 1903. We have hundreds of respected and supported employees committed to doing the right thing for our customers and colleagues.
Canada Life UK is transforming to create a more customer-focused business by providing our customers with expertise on financial and tax planning, offering home finance and annuities propositions, and providing collective fund solutions to third party customers.
Job Purpose
The Social Media Manager is responsible for the management and content generation of social media channels (with a focus on Linked In, Twitter and Facebook) for Canada Life UK. The role will ensure that Canada Life has a strong social and local presence that delivers engaging content, builds brand identity, communicates key messages, addresses challenges and drives conversions. Your work will help build Canada Life as a market leader, support campaign activity, engage and develop the target audiences across both organic and paid activity. Working closely with an agency you will implement our 2021 social media strategy and content plan and ensure this is rolled out throughout communication channels.
Key Accountabilities
Leading the implementation of a program social media activity across Linked In, Twitter, You Tube, Facebook and potentially Instagram. Optimise content for these channels to deliver agreed metrics
Performance reporting and improvement recommendations for social content and channels to deliver business objectives. Manage and propose social media investment.
To be the primary contact for all social media, planning and co-ordination within the business, and for external digital providers.
Work with ops and other areas on social media response model
To provide social media expertise to the marketing, PX and internal comms teams and agree calendar of activity, manage messages across channels and work with global team to reuse and cross purpose where relevant
Desired Knowledge / Experience / Skills
Proven social media experience managing organic and paid social media activity including demonstrable experience of making insight-based recommendations to improve effectiveness and reporting on roi with ability to demonstrate results achieved through social platforms
Extensive marketing skills, including comprehensive knowledge of marketing principles and integrated marketing
Proven experience working within the digital marketing and content space
Effective time management skills and the ability to multitask
Excellent interpersonal skills and the ability to develop effective working relationships at a senior level
Strong communication skills, both written and verbal with the ability conceptualise thinking into clear communication
Excellent Influencing skills – will require ability to get buy in and effective results from people not reporting directly to the job holder
A high level of creativity
Proficient in Facebook Insights, Facebook Ads Manager, remarketing and audience segmentation, Instagram, Twitter, LinkedIn, design edits and Excel
Job Specific Accountabilities
Develop a social media strategy and set goals to increase brand awareness and increase engagement
Engage and grow social media platform followers and target specific groups
Manage all social media channels such as Facebook, Twitter, Pinterest, Google+ and Instagram
Plan content and delivery and use relevant tools to manage multiple social media channels
Develop and manage campaigns that promote one Canada Life's brand
Create engaging multimedia content and/or outsource this effectively
Form key relationships with influencers across the social media platforms
Manage and facilitate social media communities by responding to social media posts and developing discussions working with ops
Monitor and report on performance on social media platforms using tools such as Google Analytics
Educate other colleagues on the use of social media and promote its use within Canada Life
What you'll like about working here
As a Canada Life UK colleague, you'll receive a competitive salary and comprehensive reward package including income protection, private medical insurance and life assurance, along with a generous pension and bonus scheme. You'll also receive the support you need with your personal and professional development.
Diversity and inclusion
Canada Life is committed to a diverse and inclusive workplace. Our role as an employer of choice is to provide the right environment for talented people to do their best work, by respecting, understanding and valuing individual differences
