Canada Life UK looks after the retirement, investment and protection needs of individuals, families and companies. We help to build better futures for our customers, our intermediaries and our employees by operating as a modern, agile and welcoming organisation.
Part of our parent company Great-West Lifeco, Canada Life UK has operated in the United Kingdom since 1903. We have hundreds of respected and supported employees committed to doing the right thing for our customers and colleagues.
Canada Life UK is transforming to create a more customer-focused business by providing our customers with expertise on financial and tax planning, offering home finance and annuities propositions, and providing collective fund solutions to third party customers.
Job Purpose
Critical role within the Marketing team solely accountable for the UK web estate and the digital marketing and social strategy for Canada Life UK as we go on our transformation journey. As a forward thinking individual - the role holder will have demonstrable experience of running digital teams within a financial services environment with a passion for the customer and influence the role digital can play to deliver the business objectives of Canada Life UK.
The role will be accountable for defining the digital marketing and social strategies, ensuring delivery for the organisation to make optimum use of the available digital marketing, content and social engagement channels upweighting the role of digital channels, platforms and tools. Resulting in development of Canada Life's reputation, income, partnerships and overall impact within the market. The role holder is an influential member of the UK team delivering for functions across the UK including corporate reputation, proposition, people experience, internal communications, marketing and interfacing with the global GWLE digital marketing teams. Relationship management of stakeholders and IT
Key Accountabilities
Use Digital expertise to develop and embed a digital engagement strategy for Canada Life UK including ownership of the webfront end of all UK websites. Working with the marketing team to build compelling content and digital journeys that improve engagement with target audiences. Define and develop the web infrastructure to meet the needs of target audiences through compelling digital content.
Lead the creation and deployment of the digital engagement strategy including technical areas such as SEO, social media, digital content and paid media. Work with the Head of Brand and Communications to define the brand and digital strategy and define and deliver an annual plan. Lead the development of digital marketing expertise and transformation of digital marketing for Canada Life UK. Defining the annual digital plan and a programme of digital marketing training and technical support for marketing team. Provide analysis and monitoring of digital activity to ensure optimal usage of the channels, set performance targets for online and digital effectiveness. Ensure effective monitoring, review and analysis is undertaken Manage the digital team, resources and budget to provide the development and management capability for the emerging digital marketing strategy and plan. Manage and develop relationships with business stakeholders and third party suppliers to ensure optimal relationship management and effective leveraging of capability to deliver cost effective solutions. Ownership of interface with IT on behalf of marketing. Manage ongoing relationships with external technology providers and development
Desired Knowledge / Experience / Skills
Proven leadership experience in a senior digital marketing or e-commerce role and experience delivering digital transformation
Significant experience working with 3rd party suppliers, including digital agencies and software vendors and IT delivery teams Skilled practitioner with track record of delivery of customer insight led digital strategies and deliveries Skilled and experienced people manager able to build and maintain a high performing team of skilled professionals. Proven track record in increasing web traffic, conversion and growing online engagement and leads A broad knowledge of digital marketing ranging from SEO/SEM, PPC, email and databases and organic and paid social media Strong experience of Content Marketing and support technologies Highly analytical and commercial with demonstrable experience of making data driven decisions - Strong skills in data analysis and analytics packages Working knowledge of CMS ideally Umbracco
Qualifications
Degree or evidence of track record in delivery of digital strategy and execution with measurable results
IDM or CIM preferred Experience in Financial Services including B2B channels Experience of defining and delivering digital transformation
Job Specific Accountabilities
Lead and set the direction for the digital strategy that delivers on the business and marketing strategy. Define and deliver an annual programme of digital development and plans to ensure our digital marketing activities and platforms are cost effective, robust and delivery measurable and meaningful contribution to the defined business and marketing goals.
Specifically, maximise the opportunity for Canada Life UK to deliver on business objectives via the use of digital marketing, content and social engagement channels. Manage air traffic control of activities across digital channels. Define digital initiatives, whilst continually monitoring response and engagement rates, adapt and flex the digital deliverables to make the most of technological innovation, to maximise interaction and conversion Support all business lines to ensure the successful delivery of business targets through digital delivery. Upskill the marketing team in digital marketing knowledge and expertise that is measurable and delivers on the business plans. Influence business stakeholders and marketing leaders to ensure that digital best practice is embedded across the UK. Lead the development of roadmaps to build market leading digital customer experiences. Maximize the potential of social media to create community, "educate & entertain" target audience Lead resource planning, management, reporting and coordination of projects / initiatives to deliver change in line with availability and business requirement. Develop on-going plans for delivery activities and manage any allocated resources to ensure that the team delivers to committed tasks Oversee the financial aspects of the team including purchasing, budgeting & budget review. Lead the digital team as a centre of excellence for the business to support transformation goals
What you'll like about working here
As a Canada Life UK colleague, you'll receive a competitive salary and comprehensive reward package including income protection, private medical insurance and life assurance, along with a generous pension and bonus scheme. You'll also receive the support you need with your personal and professional development.
Diversity and inclusion
Canada Life is committed to a diverse and inclusive workplace. Our role as an employer of choice is to provide the right environment for talented people to do their best work, by respecting, understanding and valuing individual differences
