The Director of Marketing and Communications is responsible for the ongoing development and management of the college's multimedia public information communication system designed to create public awareness of the goals, needs, operations, and effectiveness of the mission, programs, and opportunities at Fond du Lac Tribal and Community College. The position provides leadership and advises college administration, staff, and faculty in public relations, advertising, and marketing planning initiatives to promote the college as a leader in tribal and state higher education.
Responsibilities:
Develop and administer a comprehensive marketing plan for publicizing the college, its academic programming, campus opportunities, and student activities and accomplishments.
Develop and coordinate the college's communication efforts.
Develop and maintain a social media strategy that aligns with the college's strategic marketing plan to enhance recruitment, enrollment, and retention efforts.
Manage and support existing promotional events and develop ideas for new events.
Direct development and supervise management of the college web site.
Prepare and monitor annual budget for assigned areas.
Perform other duties as assigned to ensure the smooth functioning of the department and maintain the reputation of the organization as a viable business partner.
Required Qualifications:
MINIMUMQUALIFICATIONS
Bachelor's degree in a marketing program, business administration, or related field; or an equivalent amount of education and applicable professional work experience
Three or more years of experience, in marketing, public relations, or comparable department
Must possess exceptional interpersonal, verbal, and written communication skills. Excellent writing, editing, and proofreading skills are essential
Excellent organizational skills including the ability to prioritize and manage multiple and competing priorities
Experience working with local, regional, and/or national news media representatives
Must possess knowledge of current technology as related to marketing and social media trends and the ability and desire to learn emerging technology
Ability to perform basic photography and videography, and editing skills
Able to analyze, understand, and interpret research data related to marketing, advertising, and student enrollment
Proficient computer skills, including Microsoft Office
Valid driver's license
Ability to work irregular schedules, including early mornings, evenings, weekends, holidays, etc.
Ability to work independently with minimal direction
Experience preparing and monitoring budgets; familiar with standard operating practices
Experience working with Native American students or others with diverse backgrounds
Preferred Qualifications:
PREFERREDQUALIFICATIONS
Master's degree in related field
Experience working in higher education
Experience working with tribal media representatives
Understanding of government affairs in the legislative process
Knowledge of US Department of Education rules and regulations, the Family Educational Rights to Privacy Act (FERPA), and the Minnesota Government Data Practices Act (MGDPA)
Through a close Tribal and State partnership, Fond du Lac Tribal and Community College has a unique mission in providing education to the public. This unique collaboration offers all students, regardless of demographic background, the opportunity to learn in a comfortable and diverse environment.Founded in 1987, the College offers two-year associate degrees and certificates across a wide range of program areas, including Law Enforcement, Human Services, Nursing, Business, Clean Energy, Early Childhood Development, and Environmental Science. Through the Minnesota Transfer Curriculum, the College?s liberal arts curriculum provides a solid undergraduate transfer education for approximately forty-percent of the college?s students each year.Every staff and faculty member at Fond du Lac Tribal and Community College believes in the advantages of a quality education. The college has made the commitment to provide excellent teaching, student services, and college activities in a positive, friendly, and respectful manner. The goal is to provide a well-rounded experience for students so they can be successful in their educational endeavors.
