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Enrollment Marketing Lead, K-12
Niche
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Enrollment Marketing Lead, K-12

Niche

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Details
Posted:
January 6, 2021
Location:
Pittsburgh, Pennsylvania
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Type:
Full Time - Administration

Niche is looking for a highly motivated Enrollment Marketing Lead to drive our B2B marketing efforts among K-12 schools. You’ll be tasked with evangelizing and expanding our enrollment marketing solutions for U.S. K-12 schools and establishing Niche as a thought leader in the K12 market. You'll develop and execute strategies to increase brand awareness, sales adoption, and client engagement and be a conduit for client feedback to our Sales and Product teams. 

What You Will Do

During the First Month:

  • Learn about Niche by meeting with various team members to learn more about our company through our onboarding meetings
  • Collaborate with various team members to get a clear understanding of our users, clients, products, and current B2B marketing strategy
  • Start building relationships and trust with key stakeholders

Within 3 Months:

  • Develop a deep understanding of K-12 enrollment marketing solutions, digital advertising, and how we drive value for our clients
  • Develop a deep understanding of clients, products and the buyer’s journey across each of the K12 segments
  • Gain a deep understanding of the current content marketing initiatives and areas of focus.  Begin to identify areas for growth
  • Establish a strong relationship with the Enrollment Marketing Lead to ensure alignment and consistency

Within 6 Months:

  • Begin to develop blog posts, case studies, client surveys, and white papers to support Sales efforts and help refine our product offering
  • Begin to develop and present webinars, panel discussions, and conference sessions for industry stakeholders

Within 12 Months:

  • Lead the content development plan for K12 schools to target prospects and clients through the customer lifecycle, including new client acquisition, client engagement, client analytics, and brand awareness
  • Help refine and communicate our value proposition to admissions and marketing departments at schools

Requirements

  • Bachelor's degree in any field
  • 5+ years of relevant work experience in K12 admissions or enrollment marketing
  • Extensive knowledge of the K12 search and admissions process
  • Must be highly analytical and love working with numbers
  • Relentless work ethic - eager to solve one problem and move on to the next
  • Must be an excellent communicator and comfortable being a face of the company
  • Fearless and thick-skinned. Must be able to calmly field difficult questions from clients and media
  • Able to thrive and quickly adapt in a fast paced, team oriented environment

NOTES:
Telecommuting is allowed.
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