At NorthBay Healthcare the Director of Marketing (Director) leads all strategic marketing and brand management for NorthBay Healthcare. The Director also works closely with members of the Public Affairs/ Public Relations Department to ensure alignment of system-wide messaging – internally and externally – to make certain the “voice of NorthBay” reflects the organization’s brand.
The Director leads a team of professionals to deliver results that enhance the reputation of NorthBay and support its strategic plan and growth goals. The Director leads the implementation of marketing initiatives, embracing and strengthening NorthBay’s image and brand, to attract and retain patients. The Director reports to the Chief Strategy Officer.
Primary Job Responsibilities
Provides vision and leadership for NorthBay’s strategic marketing team, and directs marketing strategy and tactics with all NorthBay clinical service lines.
Develops and executes comprehensive marketing campaigns and branding strategies consistent with NorthBay’s strategic business priorities and operational goals, and within approved budgets.
Serves as NorthBay’s “brand guardian” to ensure message consistency across all internal and external communication platforms.
Employs advanced marketing practices to develop marketing plans, implement tactics in support of well-defined goals, and measures/reports on performance, including ROI.
Leads the Marketing Team to exceed performance targets.
Supports and mentors team members to optimize individual performance, and provides opportunities and guidance for growth and professional development.
Utilizes primary and secondary market research to understand market dynamics and guide marketing decisions, and leverages findings to generate innovative marketing initiatives that distinguish NorthBay Healthcare from its competitors.
Uses marketing technology including database marketing, customer relationship management (CRM), and marketing automation to drive growth.
Creates and implements plans and programs to reach key markets via advertising, direct marketing, electronic media/web site, social media, collateral materials, product/service promotions.
Writes and edits key messages to support plans and initiatives.
Consults with Chief Strategy Officer and other NorthBay leaders, to align marketing tactics to identified priorities.
Collaborates with colleagues in Planning & Business Development for market analytics, physician outreach and employer focus.
Education:
Bachelor's degree in marketing, healthcare/business administration, public health or a related field is required.
Master’s degree is preferred.
Experience/Skills:
Five (5) or more years of experience in healthcare marketing and communications.
Three (3) or more years of progressive experience as a manager.
Demonstrated track record building and managing marketing teams.
Demonstrated leadership, facilitation, networking skills and the ability to think strategically.
Demonstrated analytical and financial management skills with operating and capital budgets.
Demonstrated experience with market research and current marketing technology, including CRM, digital, marketing automation and performance tracking.
Ability to write creative, concise, strategically cogent, and persuasive communications.
Proven experience in strategic marketing content development.
Demonstrated competence in written, oral and electronic communication skills.
Demonstrated change management skills.
Interpersonal Skills: Adherence to the NorthBay Way. The NorthBay Way is a set of value-based behaviors that are to be consistently demonstrated and role modeled by all employees that work at NorthBay Healthcare. he NorthBay Way principles consist of Caring, Communication, Collaboration, and Competence.
Internal Number: 4695
About NorthBay Healthcare
The roots of NorthBay Healthcare run deep in Solano County. Civic leaders and local physicians teamed up and in 1959 opened a local choice for advanced medicine, close to home — a locally managed, nonprofit healthcare provider for compassionate care.
Compassionate care drives us
It is our goal to exude warmth and caring as we meet and greet patients, family and visitors in our hospitals and medical offices. Our dedication to our patients continues throughout their healthcare journey.
Advanced medicine differentiates us
NorthBay Healthcare provides sophisticated healthcare services rarely seen in counties of this size, not only in our two hospitals — NorthBay Medical Center in Fairfield and NorthBay VacaValley Hospital in Vacaville — but in our primary care and specialty care practices. From oncology to open heart surgery, and from birth through the end of life, NorthBay Healthcare has teams of medical experts ready to assist in your care.
Close to home defines us
NorthBay Healthcare was born in Solano County and we remain committed to delivering advanced medicine here to the community we serve. That’s why we continue to invest in modernizing and expanding our facilities..., purchasing cutting-edge equipment and pushing the limits of technology alongside other healthcare pioneers, such as the Mayo Clinic. Our competence, capabilities and practice of collaborating with some of the nation’s most advanced clinical institutions enable us to manage extremely complex cases right here.
