The Valve Manufacturers Association has a new opportunity for an energetic and creative marketing and communications professional. The successful candidate will be a self-starter and team-player that takes pride in making a significant contribution to the organization and seeing the successful results of their work come to fruition. This is newly created position that reports to the President, and is responsible for leading VMA’s internal and external marketing and communications efforts across all areas – events, education, publications, membership and more.
Duties:
Successfully communicate and market VMA’s brand and value proposition to the industry, with the goals to maintain and increase membership, and grow non-dues revenue through events, education, and other products and services.
Create, propose, and manage budgets and goals for all marketing and communication activities.
Provide leadership to staff and various contractors and vendors to produce VALVE Magazine brand products, the VMA website, and other VMA publications and marketing & communications products.
Oversee one direct report and work as a team member with other staff, members, and vendors or contractors.
Develop, write and manage member communications, including eNewsletters, videos, annual reports, etc. Serves as editor for all e-Newsletters, website and publications.
Develop and manage print, video, digital media and social media marketing strategy for events, education and membership. Work with vendors and staff to executive campaigns with successful results.
Write, design and create print & digital content.
Write and distribute press releases and manage media relations.
Develop and analyze measures and reports to understand results and make changes as needed.
Manage VMA’s digital presence.
Oversee the management of VMA’s membership and marketing database.
Work with other organizations to develop mutually beneficial marketing opportunities.
Act as the staff liaison for the Communications and Marketing Committee, and the VALVE Magazine Brand Editorial Board. Provide staff support to other committees as needed.
Working at VMA: VMA provides a flexible work environment that celebrates successes and diversity. We are small team of staff and contractors that respect one another, work together well, appreciates everyone’s unique viewpoints and contributions. We also hold each other accountable if needed – and have some fun as well! VMA has a strong, supportive volunteer membership base. VMA offers a salary commensurate with experience, a competitive benefits package including telecommuting options, and a great downtown location one block from Metro.
Interested candidates must submit a well-written cover letter with salary requirements and resume.
Requirements: 10+ years of experience in marketing and communication roles. The successful candidate will possess the ability to identify opportunities, lead and work as team member, communicate well at all levels, be self-directed and follow-through. Exceptional written and verbal communication skills, strong management skills, and critical thinking and problem-solving abilities are important. Experience at a trade or professional association is preferred but not required. Bachelors degree or higher in a relevant discipline. Knowledge of basic photo/graphics editing and video production, digital marketing tools, website publishing, media relations, print publications and membership databases such as Your Membership preferred. Some travel is required.
NOTES:
Telecommuting is allowed.
About Valve Manufacturers Association
The Valve Manufacturers Association of America, formed in 1936, is the only national trade association that represents and advances the interests of companies in the flow control and automation industry. VMA is the trusted source for valuable business intelligence, industry and end-user education, government relations, business connections, workforce development and marketing opportunities. VMA members are manufacturers, distributors and service providers of valves, actuators, controls and other related industry products and services. VMA’s over 125 member companies account for approximately 80% of the total industrial valve shipments out of U.S. facilities, which are vital to infrastructure and process industries across the globe.
