The Raleigh School seeks a Director of Admissions and Marketing (Preschool-Grade 5) who will lead all aspects of admissions, marketing, communications, enrollment, and retention. The Director supports the school’s mission, strategic enrollment goals, and brand awareness. The Director is a member of the Financial Aid Committee and the school’s Leadership Team and reports directly to the Head of School.
When children, teachers and parents come together, amazing things happen. That is The Raleigh School, a uniquely child-centered independent school serving the vibrant community of Raleigh, NC. For over 65 years the school has functioned as a village of play-based, hands-on, integrated learning for students 18 months of age through fifth grade, now serving over 400 children. The Raleigh School is truly mission-driven. It has never wavered from its philosophy and approach, and so its reputation in the community is well established and highly respected. The school’s graduates have a high rate of success in middle school and beyond. Faculty and staff are highly engaged and enjoy flexibility, autonomy, and creativity. TRS parents are highly supportive and involved in their children’s education, and they volunteer countless hours of service to the school.
The campus is comprised of 18 wooded acres, 18 classrooms, the Arts and Athletic Center, Media Center and extensive natural play areas, including a new elementary playscape. Outdoor learning, including exploration through field trips, is integral to the curriculum. Raleigh is located in the southeastern corner of the Research Triangle, a prospering area with three leading research universities, many high-tech companies and an impressive array of museums and cultural activities.
Essential Duties and Responsibilities:
Development and implementation of recruitment and retention strategies, initiatives, and relationships
Development and implementation of the school's marketing and communications strategies
Plan and manage all admissions related events
Oversee the admissions, enrollment, and reenrollment processes including preparation, distribution, receipt, and documentation of contract packages as well as the preschool class placement process
Work as a member of the Financial Aid Committee to review financial aid applications to determine families’ ability to pay and eligibility for financial assistance
Communicate admissions decisions to all applicants and manage/ maintain wait pools
Analyze admissions data and regularly prepare reports for Head of School, Board of Trustees, and other constituent groups
Serve as an active and collaborative member of the senior administrative leadership team
Coordinate and train parent admissions ambassadors/welcome committees
Serve as the administrator for Admissions software and website, responsible for updates and upgrades
Bachelor’s degree (Master’s degree preferred)
Commitment to the mission and vision of The Raleigh School
Ability to articulate what makes our school’s education and community unique
At least 3 years experience in independent school admissions and/or communications and marketing, including prior leadership experience
Experience with marketing strategy and brand management
Excellent interpersonal, written and verbal communication skills as well as a proven ability to work with colleagues and stakeholders at all levels.
The ability to both lead and execute; detail and results-oriented
Outstanding judgment and maturity
A high level of energy, creativity, and flexibility
Strong technology skills, including data management and enrollment systems, preferably Blackbaud
Creative, entrepreneurial, and collaborative
The Raleigh School seeks candidates who will reflect and enhance the diversity of our school; a demonstrated ability working in a diverse and inclusive community is essential.
Additional Salary Information: TRS provides a competitive salary and benefits, including leadership and professional development opportunities.
About The Raleigh School
The Raleigh School is an independent, progressive, non-sectarian, coeducational day school located in Raleigh, North Carolina, USA, serving students from 18 months through fifth grade.