Excelsior has been engaged to conduct a search for this innovative and well capitalised fintech growing their New York operation. This really is a unique career opportunity to join a fast-growing and innovative Artificial Intelligence (AI) fintech company that is pioneering the deployment of next generation process automation solutions in the capital markets through the deployment of artificial intelligence / machine learning technologies for banks. This international firm has already had a lot of US success with refence-able Wall Street clients, and following Series A investment they're taking their US operation to the next level.
Reporting to their Chief Marketing Officer (CMO) in London this is a newly created position for a marketing professional to take a lead role in execution the company's US marketing strategy, with go-to-market strategies for new products and market areas with investment banks. As their first marketing professional in the USA working closely with the sales team this means taking the marketing plan from the strategic – business drivers, problems, positioning, solution messaging and value propositions, through to tactical operations – collateral, events, campaigns, demand & lead generation, PR etc. As this is the lead marketing role for the USA, there is a great opportunity for this person to develop the role and 'make it their own' and also be involved in international initiatives.
Appropriate candidates will have the following experience and characteristics:
- Experience in a B2B marketing role working for a fintech / financial technology, research or data provider to the financial services industry. A good all round mix of product, content, digital and communications marketing experience would be ideal.
- Creative writing and positioning skills to conceptualise marketing communications.
- Experience of building demand / lead generation activities which develops and nurtures sales pipelines.
- The ability to take this company's key messages and bring them to different target personas through various campaigns i.e. social media, email, webinars, podcasts, trade events, press, whitepapers etc.
- The personal motivation and ability to contribute to a dynamic and high growth entrepreneurial team culture.
- The ability to pick up solutions which are new and unique in the market.
- Professional marketing qualifications would be an advantage.
Great career opportunity for a high calibre marketing professional to join a high growth fintech start-up, working closely with the senior management team to develop and execute the company's marketing strategy. This person can certainly 'make the role their own', 'have impact', and reap both the professional and personal rewards that come with such a high growth fintech opportunity that clearly recognises the true value of marketing to their future success.
Keywords: marketing, chief marketing officer, marketing director, marketing manager, marketing executive, head of marketing, branding, product marketing, digital marketing, marcomms, fintech, financial markets, capital markets, securities industry, investment banks, asset managers, brokers, wall street, artificial intelligence, natural language processing, machine learning, process automation, RPA, business intelligence, emerging technologies, digital transformation, trading, risk management, regulatory, risk reporting, regtech, investment research, investment reporting, fund performance, equities, fixed income, credit risk, credit markets.
