Job Seekers, Welcome to Marketing JobSource
CHIEF BRAND OFFICER AND DIRECTOR OF MARKETING COMMUNICATIONS
University of California Office of the President
CHIEF BRAND OFFICER AND DIRECTOR OF MARKETING COMMUNICATIONS
University of California Office of the President
 CHIEF BRAND OFFICER AND DIRECTOR OF MARKETING COMMUNICATIONS Location: Oakland Job ID: 14044 Job Posting For UCOP internal applicants, please login to the internal candidate gateway at: Jobs at UCOP UC OFFICE OF THE PRESIDENT At the University of California (UC), your contributions make a difference. A world leader producing Nobel and Pulitzer prize recipients with over 150 years of groundbreaking research transforming the world. Choose a career where you can leverage your knowledge, skills and aspirations to inspire and support some of the greatest minds in the world, and those who will follow in their footsteps. Working at the University of California is being part of a unique institution, and a vibrant and diverse community. At the University of California, Office of the President, we propel our mission through impactful work locally, in government centers and systemwide. We are passionate people, serving the greater good. The University of California, one of the largest and most acclaimed institutions of higher learning in the world, is dedicated to excellence in teaching, research and public service. The University of California Office of the President is the headquarters to the 10 campuses, five medical centers and three national laboratories and enrolls premier students from California, the nation and the world. Learn more about the UC Office of the President DEPARTMENT OVERVIEW External Relations and Communications is focused on increasing public understanding and support for the university and communicating UC's value and impact on the lives of people in our local communities, California and the nation. We help establish and strengthen relationships with outside constituencies such as alumni, business and industry facilitating support for the university, in coordination with campuses, we also conduct policy analysis for the university. ER&C Division focuses on sustained efforts to expand, manage, cultivate and advance positive and ongoing stakeholder relationships through the following functions: Executive Communications Federal Governmental Relations Institutional Advancement and Constituent Relations Institutional Communications Legislative Analysis Marketing Communications Media Relations State Governmental Relations UC Health Communications POSITION SUMMARY Reporting to the SVP, External Relations & Communications, the Chief Brand Officer and Director of Marketing is responsible for the stewardship, planning, and development of communications strategies to support affinity for and recognition and understanding of the University of California writ large. The incumbent develops communications and marketing strategies to support ongoing programs or efforts underway at the 10 campuses, five medical centers, and three National Laboratories. The role is responsible for supporting, directing and consulting to multiple areas of the organization outside of the External Relations & Communications (ER&C) division as well as across ER&C to develop and execute digital, print, out-of-home, and other communications programs to enhance the public's understanding of UC's contributions to California and beyond. The position directly supports state and federal relations communications and advocacy programs and works with each campus to execute campaigns. This position also works closely with other Office of the President units and third-party entities to create compelling and successful marketing communications campaigns, programs and efforts in areas such as admissions, transfer student support, and advocacy for the university where a single campus effort would not establish the broadest and most impactful case for the University. The role further ensures that institutional goals and priorities are communicated and ensures that policies for brand stewardship, compliance and adoption are adhered to in the form of licensing and trademarks for university marks/assets. The incumbent provides executive leadership, oversight and management, setting systemwide messaging and specialized outreach strategies and activities. These efforts include activities such as leading market research to determine most effective messages for adoption systemwide, assess brand health and evaluate the efficacy of marketing efforts; overseeing paid outreach across all digital, print and out-of-home; overseeing the overarching external communications' strategies that relate to marketing communications and acting as the lead departmental contact for campus brand and marketing interactions, senior UCOP leadership and other units at UCOP. Responsibilities Required Qualifications
Preferred Qualifications
Education
SALARY AND BENEFITS Salary: Salary commensurate with experience. Benefits: For information on the comprehensive benefits package offered by the University visit: Benefits of Belonging HOW TO APPLY Please be prepared to attach a cover letter and resume with your application. APPLICATION REVIEW DATE The first review date for this job is January 26, 2021. The position will be open until filled. CONDITIONS OF EMPLOYMENT Background Check Process: Successful completion of a background check is required for this critical position. Background check process at UCOP Smoke Free Work Environment: The University of California, Office of the President, is smoke & tobacco-free as of January 1, 2014. UC Smoke & Tobacco Free Policy EEO STATEMENT The University of California, Office of the President, is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. EEO/AA Employer UC Nondiscrimination Policy The University of California, Office of the President, strives to make this job board accessible to any and all users. If you have comments regarding the accessibility of our website or need assistance completing the application process, please contact us at: Accessibility or email the Human Resource Department at: epost@ucop.edu. *LI-SG1 To apply, visit https://careerspub.universityofcalifornia.edu/psp/ucop/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=19&JobOpeningId=14044&PostingSeq=1 jeid-390f21ef1989564f9149c0ae356a0467 Copyright 2017 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency
|
Internal Number: 2109208
About University of California Office of the President
The Office of the President is the systemwide headquarters of the University of California, managing its fiscal and business operations and supporting the academic and research missions across its campuses, labs and medical centers.
More Jobs Like This
| Chief Marketing and Brand Experience Officer | San Francisco, California |
| UCSF Health | Yesterday |
| Director of Communications and Marketing | RIVERSIDE, Rhode Island |
| SAINT MARY ACADEMY-BAY VIEW | 4 Days Ago |
| Director of Communications and Marketing | Riverside, Rhode Island |
| St. Mary Academy-Bay View | 4 Days Ago |
BACK TO TOP
Powered By
