The Assistant Director will be tasked with planning and implementing the long-term marketing & communication strategies for Rutgers Camden's graduate programs. The Assistant Director will have a solid understanding of multi-channel marketing strategies and will offer recommendations for messaging solutions, which are grounded in research and best practice, to both external and internal audiences in a variety of media, web, print, mail, social, event, and more. The Assistant Director will collaborate and serve as the representative for all undergraduate programs as a member of a newly created marketing communications department and will interact with students, faculty, administrators, and alumni. The Assistant Director will serve as a senior member of the team to assist with concept development, quality control and ensure assignments deliver on time and on budget. The Assistant Director may supervise strategic partners such as agencies, freelance talent, video and interactive vendors, printers, and manage complex projects for the campus. Working with the Director of Campus Marketing, their responsibilities include planning, development and implementation of all Rutgers Camden graduate marketing strategies and marketing communications.
Minimum Education and Experience:
-Bachelor's degree with minimum of 6-8 years experience in marketing and communications.
Required Knowledge, Skills, and Abilities:
—Demonstrated success in the development and implementation of marketing strategies. —Outstanding communication skills and ability to collaborate with and influence internal and external stakeholders. —Strong leader with the ability to spearhead new ideas to drive revenue. —Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization. —Strong written and verbal communication skills. —Ability to think and act both analytically and strategically. —Experience working with a marketing automation tool and customer relationship management system (CRM).
Preferred Qualifications:
Knowledge of higher education is helpful, though not requried. Agency or industry experience appreciated. In addition, knoweldge in the field of marketing using traditional tactics coupled with digital and social strategies. Experience with an analytics based approach to implementing, testing and adjusting marketing campaigns would be an asset.
Equipment Utilized:
Microsoft suite (excel, word,powerpoint), and Google Analtyics required. Basic Html, Adobe Indesign and Photoshop preferred.
Salary: Starting salary will be commensurate with experience and within departmental budgets.
Posting Number: 20ST2247
Location: Rutgers University-Camden
Internal Number: 123587
About Rutgers University
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.
