The COVID-19 pandemic has altered the way we operate and how we work. Stanford's workforce has embraced a distributed, remote experience and continues to adapt to the evolving workplace landscape. While Stanford's campus has expanded virtually, the university continues to gradually restart onsite operations, research and academic activities. This position will help the HR community, people managers and employees navigate and understand the ongoing changes in policy, processes and protocols. This is a fixed-term position at 75% time.
Under the guidance of the Director of Employee Communications in HR Communications, the Marketing Specialist will be responsible for:
Developing and implementing communications and marketing initiatives to support HR leadership, people managers and employees navigate the ongoing workplace changes due to the COVID-19 pandemic.
Serving as a strategic thought partner on various COVID-19 committees including Return to Workplace, Policy and Testing.
Collaborating with communications colleagues across the university to ensure message consistency across multiple channels.
Creating resources, tools and best practices to support our virtual work environment, and prepare for the gradual return to onsite operations.
Collaborating with and directing external vendors, agencies or consultants retained for specific projects or activities (such as graphic design).
Recommend and execute marketing communications strategies to meet business objectives.
Develop and manage communications plans to support COVID-related initiatives, including collaboration with internal stakeholders and vendor partners.
Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
Oversee design and production of marketing materials from inception to deployment.
Conduct campaign assessment to inform decisions regarding strategic marketing direction, channel management and audience targeting. Recommend marketing enhancements based on findings.
Plan and execute events to support marketing objectives.
Manage vendors/consultants on specific projects.
Education & Experience:
Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.
Knowledge, Skills and Abilities:
Previous experience in product, program and/or services marketing.
Ability to drive cross-functional groups toward a common goal.
Experience with project management and the ability to manage multiple projects simultaneously.
Understands how to implement integrated marketing programs across channels including digital and print.
Experience with market research and data analysis.
Demonstrated problem solver.
Excellent written and oral communication and presentation skills.
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
Occasional work on evenings and weekends.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.
Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Additional Information
Location: Human Resources Services, Redwood City, California, United States Schedule: Classification Level:
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 12000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford is an equal empl...oyment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford also welcomes applications from others who would bring additional dimensions to the University’s research, teaching and clinical missions.