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The Lusk Center for Real Estate at the University of Southern California is seeking a Marketing Administrator.
The USC Lusk Center for Real Estate is a university-wide research center, which seeks to advance real estate knowledge, inform business practice, and address timely issues that affect the real estate industry, the urban economy, and public policy. Operating jointly with the Marshall School of Business and the Price School of Public Policy, the Lusk Center produces relevant real estate research, supports educational programs, and convenes professional forums that bring together academics, students, business executives, and community leaders.
The Lusk Marketing Administrator will transform research and findings into engaging and user-friendly content for multiple audiences and platforms, as well as provide support for the Centerâs events and programs. Working in collaboration with the Centerâs Marketing Director and other staff, this position will primarily be responsible for all social media, website updates, as well as content development and distribution for the purpose of promoting faculty research, Center reports, and events. This position will also be responsible for accessing and tracking metrics and impact around Center outputs, including publications, media mentions, etc.
This position will also provide programmatic and logistical support for virtual and in-person events, including for the Lusk Perspectives podcast series, USC Casden Multifamily Forecast Conference and the Lusk Centerâs executive education program, USC Ross Minority Program in Real Estate.
Administers day-to-day marketing operations for university unit or department. Participates in development of marketing and sales goals, objectives, plans and strategies. Assists in determining target markets.
Administers programs to promote awareness of department services and/or products within the university community and/or to the general public, such as direct mail, telemarketing, advertising, publicity, community relations, promotional activities, special events, websites, etc.
Develops, produces and distributes publications and other promotional materials for department marketing and public relations purposes. Collaborates with faculty, staff or clients on marketing, strategic issues and ways to position or portray progress, services, goods or services within university and/or to the general public through publications or other promotional materials. Coordinates appropriate use of university and/or department logos, emblems and indicia.
Develops and implements market research instruments or utilizes standard market research instruments to collect information necessary to develop market strategies and/or market department goods and/or services. Plans and conducts comprehensive surveys to identify market needs and requirements, as appropriate.
Analyzes and evaluates research, current market conditions and trends to assist in determining development and direction of marketing plans and projects.
Coordinates use of surveys and other market research instruments to collect appropriate information, as assigned.
Designs and produces marketing reports and/or proposals for department and/or university use. Makes recommendations based on research, trends, etc.
Administers department marketing calendar, as assigned. Monitors schedules, production and distribution arrangements and other details to ensure timely completion and quality control of marketing activities and publications.
Negotiates licenses and/or vendor contracts, as assigned.
Establishes and maintains appropriate network of professional contacts. Maintains currency with professional organizations and publications. Attends and participates in meetings, conferences, etc. Represents University and/or unit, as assigned or appropriate.
Provides leadership and guidance to staff, student workers, volunteers, outside consultants and/or other constituencies, as assigned.
Modifies and adapts existing Internet applications or distributed network applications that run over HTTP protocol from a Web server to a Web browser.
Works with existing team to handle Web site technical support issues.
Assists in the creation of written, video and or audio content for Web site as needed.
Assists in the creation of graphics, logos, or identity for Web site as needed.
Assists in maintaining program libraries, users' manuals, and/or technical documentations.
Follows protocols and procedures to ensure application security.
Stays informed of new developments and technologies.
Bachelorâs Degree in business, marketing, or other related field of study; or combination of relevant education and experience.
3 years working in digital and/or direct marketing role
Excellent communication skills
Proficiency in digital marketing and analytic platforms, including email marketing and social media
Experience with digital content creation and distribution
Strong organizational skills and ability to manage multiple projects simultaneously
Experience with designing presentations and design software
Experience with real estate or related fields
Understanding of urban policy and/or real estate research
- Cover letter
The University of Southern California is an Equal Opportunity Employer that Values Diversity.
Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum educationMinimum Experience: 3 years, Combined education/experience as substitute for minimum experienceMinimum Field of Expertise: Thorough knowledge of marketing and business management. Knowledge of the principles, practices, concepts and methodology of marketing. Demonstrated verbal and written communication skills.
Internal Number: REQ20094953
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.