Program Specialist - Brand and Trademark Licensing 15868
The Brand and Trademark Licensing department in University Relations at West Virginia University is seeking applications for a Program Specialist. This position is responsible for managing the Internal Campus Supplier (ICS) program by continual review of processes and strategies for the program to run efficiently.
In order to be successful in this position, the ideal candidate will:
Coordinate the internal brand artwork approval process through CLC (Collegiate Licensing Company) database, Brand Manager 360 (BM360). In doing so, supports University branding efforts and establish productive relationships with the University and its schools, colleges, system campuses and departments as well as WVU Medicine, WVU Foundation and WVU Alumni Association.
Play an integral role in the University's brand extension by engaging the system campuses, WVU Medicine, WVU Alumni Association and its alumni chapters, WVU Extension, WVU Foundation as well as other WVU colleges, departments and student organizations.
Work closely with campus partners to assist with using the WVU brand correctly on licensed products.
Help internal departments, student organizations, club sports, WVU Medicine, WVU Foundation and WVU Alumni Association to find licensees to place WVU branded product orders. Works with licensees and campus entities to ensure the WVU brand is correctly used on product and apparel.
Communicate effectively and efficiently - in a very professional manner - with licensees to ensure all University marks are used correctly.
Maintain artwork example binders for internal branding purposes.
Develop educational tools such as, guidelines, workshops and other communications in order to assure correct using of WVU's approved logos, wordmarks and brand.
Present at training programs to: club sports, student organizations, WVU Extension agents, WVU Alumni Associations, Trademark Licensing Fair and other groups as required.
Develop and maintain presentations using PowerPoint for the Trademark Licensing team. Presentations will be used to educate departments on campus, licensees and retailers.
Assist with the trademark compliance component of the unit by monitoring the marketplace and gathering evidence of non-complaint or infringing merchandise by taking photographs of each instance and/or purchasing the non-compliant or infringing merchandise using state procurement card. Researches and gathers additional evidence as required. Reviews various newspapers, publications and websites for occurrences of trademark infringement.
Assist with the requirements of state and federal trademark registration including obtaining specimens and pictures of specimens for trademark registrations as required by the United States Patent and Trademark Office (USPTO) and the WV Secretary of State's Office.
Issue one-time approval letters for various third parties to use WVU trademarks.
Manage and maintain Brand and Trademark Licensing website.
Coordinate and organize annual Brand and Trademark Licensing Fair.
Using BM 360, generates a variety of licensee lists on a regular basis.
Research, consolidate, analyze and interpret data to produce specialized reports for the Trademark Licensing department; provides information to administrators, faculty, staff and external agencies as needed.
Effectively and quickly communicates with internal and external partners to assure all Brand and Trademark Licensing inquiries and concerns are dealt with as best as possible.
Maintain a positive and professional relationship with internal and external partners.
Maintain shared drive as a resource for the day-to-day operation of the department.
Provide event support for various University Relations/Enrollment Management events.
Assist with hosting retailers and licensees at designated appreciation events.
Obtain and compiles necessary information for correspondence, agreements and other documents as required.
Represent WVU Trademark Licensing to the Fair Labor Association (FLA). Maintains FLA Compliance for ICS licenses.
Assist Director with FLA and WRC affiliation dues.
Collaborate with the Assistant Vice President and the University Relations outreach team with public relations strategies to market and brand the University to potential students, state government, University affiliates and all other WVU stakeholders.
Collaborate with other team members with University Relations, Enrollment Management and other areas from the University to produce trend-setting strategies, projects and campaigns.
Work together as part of a team but also has the ability to work alone to create, strategize and execute different projects and campaigns as needed.
Field general licensing questions that come to the office via email or phone call.
Perform related duties as assigned or directed.
Bachelor's degree in communications, marketing, public relations, sport management and/or business administration or a related field required. Master's degree preferred. (Equivalent, significant, directly related experience may be substituted for education requirement.)
Six (6) months experience in branding.
Six (6) months experience in communications and/or customer service.
Knowledge of office methods, procedures and protocol along with thorough knowledge of correct English, grammar, spelling, punctuation and sentence structure.
Ability to rapidly acquire a working knowledge of the unit's policies and procedures pertaining to trademark licensing and branding.
Skill and experience in identifying the correct issues to be communicated, the appropriate audience, the method and timing of communication.
Ability to communicate clearly and concisely, both orally and in writing.
Ability to maintain strong interpersonal skills and maintain professional demeanor while interacting with customers either in person, over the phone or via email.
Ability to rapidly acquire working knowledge of the Brand Manager 360 database.
Ability to reason logically and analyze and solve problems.
Ability to apply judgement, discretion and initiative in performing complex technical work on a variety of complex administrative tasks.
Demonstrated ability to coordinate and prioritize many different tasks, determine relative importance to each, set deadlines and complete projects in a timely manner.
Demonstrated ability to work independently.
Ability to shop the marketplace for non-compliant or infringing merchandise.
Ability to take photographs.
Ability to type with speed and accuracy.
Ability to work collaboratively as part of a larger team.
Demonstrated skill in analyzing situations and providing sound professional judgment on problems dealing with public communication and branding.
Demonstrated ability to deal with sensitive and sometimes confidential issues appropriately, and work as a team in a crisis; skill in establishing and maintaining cooperative working relationships.
Valid driver's license.
At West Virginia University, we pride ourselves on a tireless endeavor for achievement. We are home to some of the most passionate, innovative minds in the country who push their limits for the sake of progress, constantly moving the world forward. Our students, faculty and staff make this institution one of the best out there, and we are proud to stand as one voice, one university, one WVU. Find out more about your opportunities as a Mountaineer at https://talentandculture.wvu.edu/
West Virginia University is proud to be an Equal Opportunity employer and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.
Job Posting: Nov 17, 2020
Posting Classification: Non-Classified
Exemption Status: Exempt
Benefits Eligible: Yes
Internal Number: 216043
About West Virginia University
West Virginia University, founded in 1867, has a long and rich history as a public, land-grant institution. WVU encourages scholarship and offers high-quality academic programs while serving the state of West Virginia and the nation. WVU statewide includes campuses in Beckley, Charleston, Keyser, Martinsburg and Morgantown – which has been ranked as a #1 Small City in America. WVU is an R1 Doctoral Research University (Highest Research Activity), one of only 115 nationwide. WVU offers 212 degrees throughout the 14 colleges and schools. Areas of specialty include STEM education, healthcare in Appalachia, shale gas utilization, radio astronomy and forensics. WVU researchers have helped confirm the existence of gravitational waves and uncovered diesel vehicle emissions discrepancies. Statewide, there are over 31,000 graduate and undergraduate students along with 190,000 alumni worldwide. WVU is reinventing West Virginia’s future by strengthening education, healthcare and broad-based prosperity.
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