The Agricultural Development and Marketing Specialist will develop and promote programs that will enhance the economic viability and marketing strategies of agricultural enterprises in St. Lawrence County. The focus of extension efforts will be educational leadership for agricultural marketing, business development, and consumer awareness. The primary target audience is direct-market producers, including, but not limited to, CSA farms, roadside stands, farm storefront operations, farmer's markets and food-based businesses showcasing local and/or value-added products. The Specialist will develop and lead an agriculture focused development network of county-based service providers including Extension, Industrial Development Agency, Chamber of Commerce, Small Business Development Center, GardenShare, and others, to provide seamless business development and marketing assistance to St. Lawrence County producers. The Specialist will develop, coordinate and lead an Ag and Food Producers Academy, showcasing business development and marketing strategies in partnership with cooperating service providers. Educational efforts should lead to impacts including agricultural business development and/or expansion, improved direct marketing strategies, and heighten consumer awareness of local products and access to markets, especially in underserved populations.
IMPORTANT INFORMATION FOR APPLICANTS:
PLEASE READ BEFORE APPLYING:
All applicants must apply online by close of day on December 10, 2020 to be considered for this position. All applicants must submit a complete application online, which includes: cover letter, resume and three (3) references.
All External Applicants (including applicants currently employed by Cornell Cooperative Extension in Associations other than the Association advertising this career opportunity) must submit his/her application materials via the "APPLY" button located within this job posting.
All Internal Applicants (current employees working for the Association advertising this career opportunity) must apply online via his/her Workday account, which may be accessed here: http://workday.cornell.edu/.
Please contact Badra Rouhi, Human Resources Manager at 315-379-9192 with questions.
This position is a full-time, exempt position - 100% FTE. This position, based on eligibility, offers a comprehensive benefit package, to include: health and dental insurance, retirement, vacation, sick and personal leave.
Experience relevant to the role of the position.
Ability to meet travel requirements associated with this position.
Ability to work flexible hours which may include evenings and/or weekends, as appropriate.
Strong oral, written, editorial and interpersonal communication skills.
Demonstrated sound judgment, creativity, time management and problem-solving skills.
Demonstrated initiative, reliability and dependability.
High level of competency in technology, including, but not limited to: Microsoft Office Suite Programs; social media outlets; electronic web content production and the ability to utilize computer technologies for educational and communication purposes.
Ability and willingness to work effectively with a variety of groups and individuals, and establish and maintain effective community networks.
A commitment to and passion for local food system development in New York State.
Familiarity of subject matter appropriate to area of programming (Agriculture & Food Systems) and knowledge of agriculture in northern New York.
Related experience in agricultural development, community development, marketing, communications, journalism, graphic design or related fields in higher education.
Demonstrated ability to establish and communicate objectives and to plan, market, implement, teach, and evaluate meaningful and achievable program plans.
Ability to create effective marketing materials and social media campaigns.
Flexible; comfortable experimenting with new technology.
Knowledge of agricultural Extension programs and the land-grant mission.
Program Assessment - 15%
Establish program priorities by evaluating the needs of county producers and incorporating the objectives of the USDA Agricultural Marketing Service funded Growing Resilience Initiative and the St. Lawrence County Ag Development Plan.
Apply subject matter knowledge to identify gaps and trends in the community.
Develop program needs assessment.
Make recommendations for programmatic offerings, enhancements or improvements.
Ensure program assessment is within the scope of work.
Program Development - 15%
Develop program and resource materials to teach business development and marketing strategies to new and existing agricultural businesses.
Develop a collaborative network across organizations that provide services to support business development and marketing efforts for new and existing agricultural businesses.
Develop a multi-session Ag and Food Producers Academy, in partnership with participating service providers, which encompasses wide ranging topics related to business development and marketing.
Research, identify and select existing resources for the program.
Structure programs to meet the needs of diverse program participants.
Develop program to meet changing local issues.
Program Delivery - 20%
Serve as subject matter expert in agricultural development and marketing to county producers, program participants, community organizations and the general public.
Provide technical assistance to producers developing marketing assets that enhance awareness of their products and the vitality of their business.
Provide education and technical assistance on business start-ups, identifying opportunities and resources to improve current operations, expand or diversify into new enterprises or markets.
Facilitate and encourage networking between producers, processors, and consumers as a part of program delivery to promote and encourage product sales and expand markets for area business owners.
Provide program outreach via mass media, in print and online resources.
Serve as a team member and cooperate with the entire Association and Agriculture and Food Systems staff to achieve Association program delivery goals.
Program Evaluation - 20%
Design evaluation system to obtain data from program participants.
Obtain data to evaluate effectiveness of agriculture and food system programming.
Evaluate data and adjust programming to better meet the evolving needs of programs participants.
Communicate evaluation results and findings.
Direction - 10%
Collaborate with Supervisor in planning and directing a marketing strategy to showcase local producers, products and access points in St. Lawrence County.
Establish/develop effective collaborations and communication between potential and current producers/growers and markets/consumers.
Provide moderately complex administrative tasks to support the planning of educational programs to include via various methods.
Collaborate with Association in the writing and development of grant applications to secure funding for ongoing/expanded programming efforts.
Develop effective marketing strategies in the promotion of programming efforts.
Management - 10%
Assist the Supervisor with the monitoring income/expenses to ensure spending is within the program budget constraint.
Assist in oversight of program resources to objectives within Agriculture and Food Systems and in compliance with established policies and procedures.
Provide program related information to the budget development process and assist the Supervisor in allocating budget amounts.
Coordination/Operation - 5%
Implement effective marketing strategies in the promotion of programming efforts to include, but not limited to: print media, news media, social media, and multi-media efforts.
Write, post and regularly refresh feature stories and program highlights, which may include presentations, newsletters, social media content, brochures, videos, podcasts, one-pagers, posters, trade show exhibits, talking points, impact statements, etc.
Coordinate and collaborate with other agencies, organizations and businesses involved in food system development.
Provide moderately complex administrative support to prepare materials for report submission to meet funding and Association requirements.
This position may require the transport of program materials and resources in performing position responsibilities.
Professional Improvement and Other Duties as Assigned - 5%
In cooperation with Supervisor, jointly develop and pursue a professional development plan as a means to increase competencies relative to position accountabilities and to address changes in programming and association priorities.
Collaborate in activities that are in general support of Cornell Cooperative Extension including but not limited to attendance at staff meetings, timely reporting of expenses, working with other staff, general marketing of Extension programs and other duties as assigned.
Health and Safety - Applied to all duties and functions.
Support the association to maintain a safe working environment.
Be familiar and strive to follow any applicable federal, state, local regulations, association health and safety policy/procedure/requirement and standard.
Act proactively to prevent accidents/injuries and communicate hazards to supervisors when identified.
EEO/EPO and Policy - Applied to all duties and functions.
Appreciate and embrace diversity in all interactions with clientele, staff, volunteers and the public.
Assist the Cornell Cooperative Extension system in reaching out to diverse audiences.
Be aware of, and adhere to, established Cornell Cooperative Extension Association of St. Lawrence County policies and procedures.
Contribute to the overall success of the organization by performing all assigned duties in a professional, timely, and accurate manner.
Equal Opportunity Employment Cornell Cooperative Extension is an employer and educator recognized for valuing AA/EEO, Protected Veterans, and Individuals with Disabilities.
Association Resource Educator
Pay Rate Type:
Number of Openings:
Cornell Cooperative Extension is a collaboration among Cornell University, the United States Department of Agriculture, the State of New York, and the residents of New York State. Per NYS Law, county and regional extension service associations are subordinate government agencies. This employment opportunity is with the entities listed and not with Cornell University.
Cornell Cooperative Extension is an employer and educator recognized for valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. Individuals who bring a diverse perspective and are supportive of diversity are strongly encouraged to apply.
Notice to Applicants: Please read the required Notice to Applicants statement. This notice contains important information about applying for a position at Cornell Cooperative Extension as well as some of your rights and responsibilities as an applicant.
Internal Number: WDR-00024231
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