The CRM Marketing Consultant will report directly to the CRM Constituent Experience Leader and will be tasked with helping improve the university's integrated constituent experiences through journey mapping and execution with Salesforce Marketing Cloud (SFMC). Execution in SFMC will include automating email and mobile communications with Journey Builder. The consultant will participate in journey mapping workshops to help partners deepen their understanding of their constituencies' journeys and to identify opportunities to interact with constituents more effectively. Journey mapping will involve holistically mapping and executing journeys across online and offline channels for constituents.
Required Qualifications
Bachelor's degree in Business Administration, Marketing, Computer Science, or a similar discipline and three years of experience in user experience, journey mapping, marketing automation, email marketing, digital marketing, life-cycle marketing, and database marketing.
Combinations of education and related experience may be considered.
Comfortable working within a matrix organization with discrete brand teams and shared resource teams. Ability to build strong customer relationships, and excellent collaboration and team building skills. Strong technical aptitude. Advanced product knowledge. Demonstrated problem solving skills. Demonstrated high-level of understanding of Salesforce Service Cloud and SFMC. Demonstrated understanding of how we manage data and constituent interactions in each platform. Knowledge of email marketing including best practices, building campaigns, testing, and analytics.
Preferred Qualifications
Master's degree.
Work Location
Bloomington, Indiana OR Indianapolis, Indiana
Note: Candidate should be available to work on-site when needed, but virtual work will be encouraged whenever appropriate, per recommendations by Indiana University.
Job Classification
Salary Plan: PAE
Salary Grade: 3IT
FLSA: Exempt
Job Function: Information Technology
Posting Disclaimer
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment without regard to age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.
