Company Description McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s but to build a better McDonald’s.
We are a people business just as much as we are a restaurant business. We strive to be the most inclusive brand on the planet by building diverse teams who create delicious, feel-good moments that are easy for everyone to enjoy. Joining McDonald's means thinking big daily and preparing for a career that can have an impact around the world. We are dedicated to using our scale for good: good for people, our industry, and the planet. From bold recycling initiatives and sustainable sourcing efforts to our partnership with Ronald McDonald House Charities, we see every day as a chance to have a genuine impact on our customers, our people, and our partners.
Our new, state-of-the-art headquarters is located in the booming West Loop area in the heart of downtown Chicago. It is set up to be a global hub that fosters innovation: take a class at Hamburger University, sample future menu items in our Test Kitchen, and utilize the latest technology to stay in touch with your team around the globe. With monthly organized events, massive outdoor spaces, an 8000 square foot gym, and an onsite McDonald's serving international favorites, our office helps us connect with each other like never before. Needless to say, you’ll be lovin’ it here!
Job Description
This person will apply their skill-set and knowledge toward tackling a designated summer project. This an exciting opportunity to have a true impact on the company by designing and implementing solutions for real challenges facing the business. This summer role will sit within a functional team in the US or Global Marketing departments on teams like Brand Strategy, Consumer Insights, Entertainment & Sports Alliances, Family Marketing, Media/CRM, Menu Innovation, Packaging, and Social Media.
This person will work closely with internal and external key stakeholders to navigate the organization and deliver on the challenge he or she has been asked to solve. Projects may potentially include work in:
Personalized marketing, segmentation, and measurement analysis
Offer Strategy
Loyalty strategy
Data and Innovation Strategy
Personalizing the commerce journey
Benchmarking and best practice research
How You’ll be Compensated You’ll be lovin’ your compensation which will include:
$50/hr for the 10-week program (up to 40 hours/week)
Housing Stipend
If on-site: Access to the McDonald’s Headquarters facilities (gym, company events, rooftop patio, Global Restaurant)
Sponsored social and networking events
May be eligible for Summer Hours schedule
Candidate Requirements
Bachelor’s or Graduate degree in Business, Technology, Analytics or another relevant degree
3-5+ years in Marketing, Media, Management Consulting, Strategy, Technology, Product Management, Design, or other Data Analytics roles
Have completed their first year of an MBA or Graduate Program and will be graduating as of Fall/Winter 2021 or Spring 2022
Have work authorization and will not require visa sponsorship for future employment
Data literate and the ability to turn data signals into consumer-driven marketing insights
A true strategic and critical thinker
Ability to work with the culture of big, complex organizations
A person who is passionate to explore and test innovation
Personal Characteristics We are looking for intellectually curious problem-solvers that have a passion for marketing, technology, innovation, and food and beverage. As a summer intern, you will help lead projects that help shape the future of McDonald’s. Here’s what we’re looking for:
Enthusiasm for the Marketing and Innovation: Someone who can bring an infectious sense of interest and passion for general marketing. They will be a part evangelist – introducing new ideas and suggesting atypical solutions
Creativity: Someone who can suggest new ways of doing things and bring fresh, new thinking to the table to advance insights and ideas
Leadership: Someone who can collaborate with and lead others whether it’s a hands-on implementation role or a strategic one, this person will be able to set policy and direction, and implement solutions
Communication: Expresses complex ideas and positions in a clear, concise, and timely manner
Upholds all of McDonald’s Standards of Business Conduct
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us.Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s, but to build a better McDonald’s.
