Marketing and Communication Coordinator for Continuing, Graduate and Online Programs

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

• Bachelor’s degree in marketing or communication required.
• Six or more years of experience in marketing, communications, and data analytics.
• Exceptional oral and written communication skills; demonstrated proficiency in communication effectively, clearly, and concisely.
• Demonstrated ability to develop, analyze, and report recruitment strategy metrics, tracking, and measure to formulate insight for identifying trends and to forecast marketing and communication changes. Application of this knowledge to marketing and communication results and trends is required.
• Experience and working knowledge of comprehensive marketing strategy development and marketing plan collaboration
• Possess and demonstrate the ability to acquire a clear knowledge of the academic environment.
• Accuracy, timeliness, and confidentiality.
• Strong computer skills include the ability to use Microsoft Office and Adobe Creative products, as well as Slate.
• Proficiency with digital and social media tools and platforms.
• Excellent interpersonal skills with the ability to develop productive working relationship with diverse individuals and groups.
• Sound project management skills and ability to plan and organize multiple projects with established budgets, deliverables and, timelines.
• Expertise with a wide range of communications practices and tactics including writing, editing, integrated digital communications, social media, and public relations.
• Expertise in AP Style.
• Ability to make decisions and develop a strategy based on data, analytics, best practices, and resources.
• Ability to lead and work as part of a team.

PREFERRED QUALIFICATIONS

• Master’s degree in Business, Marketing, Communications or related field
• At least four years progressive experience marketing and communication in higher or extended education
• Ability to manage diverse marketing, communication, and promotional functions
• Demonstrated experience and understanding of the nature, dynamics, and issues of extended education.
• Experience creating, managing, and allocating budgets across multiple programs and projects
• At least five years’ experience utilizing database systems to cultivate leads and nurture prospects