St. Lawrence University invites applications for an Assistant Director of Marketing and Content Strategy position. Reporting to the Director of Marketing and Content Strategy, the Assistant Director will be one of St. Lawrence’s lead creative storytellers responsible for advancing the national visibility of the University in the marketplace. The position will be responsible for developing compelling and motivating written content and will lead the management of content on a new University website that will launch in 2021. The person will be a creative and strategic thinker who can amplify the impact of the content they and others are developing by finding new, strategic ways to maximize its reach and use.
Primary duties include but are not limited to the following:
Research, write and edit interesting and inclusive content that strengthens St. Lawrence’s brand messages and aligns the University’s personality with what prospective students and families need to know about St. Lawrence
Manage how content is used across the institution’s website to ensure the site is interesting, informative, relevant and up to date
Serve as the department’s primary liaison for Athletics and Recreation, as well as several other University departments, to ensure stories about faculty, staff, students, and alumni from all academic and co-curricular programs are being considered and shared
Lead discussions, trainings and workshops to assist University departments with internal marketing and content strategy needs to ensure communications within the campus community are effective in achieving internal goals
Maintain the University’s events calendar and send public notices to local and regional media
Assist with curating content from across campus for regular distribution to internal and external audiences
Design and execute an institutional strategy for sharing student accomplishments with their hometown newspapers and websites
Partner with the Director for Communications Operations on assessing website content performance in order to make strategic decisions about future content development and placement
Collaborate with Communications colleagues and campus partners to take projects from concept to completion on time
Assist the Marketing and Content Strategy team with social media content creation and monitoring as needed
Assist the Marketing and Content Strategy team with external marketing campaigns that align with divisional goals and objectives as needed
Perform other duties as assigned
Interested applicants must apply online at http://employment.stlawu.edu uploading all required materials which are defined in the “special instructions to applicant” section. Review of applications will begin immediately and continue until the position is filled. Questions about the position may be directed to Megan Keniston, Director of Marketing and Content Strategy at mkeniston@stlawu.edu.
All offers of employment are contingent upon the finalist successfully passing a background (including criminal records) check.
Located at 23 Romoda Drive, Canton, NY, St. Lawrence University is an Equal Opportunity Employer. For additional information about St. Lawrence, please visit http://www.stlawu.edu.
Minimum Qualifications
Bachelor’s degree
1-3 years of related work experience
Excellent writing, grammar, and editing skills, including experience with and knowledge of feature writing, writing for marketing purposes and writing for print and/or digital mediums
Proven skills in creativity, analysis, and problem solving, and the ability to evaluate, synthesize, and incorporate ideas and feedback from multiple stakeholders; ability to synthesize complex ideas and concepts into compelling writing
Ability to work independently as well as within a team to meet deadlines
Possess the cross-cultural abilities to build relationships and work effectively with diverse groups of students, colleagues, and community members
Preferred Qualifications
A bachelor’s degree or advanced degree in English, communications, journalism, marketing, history, or other writing-intensive field
Graphic design, photography, and quick video creation experience
Familiarity with higher education or a nonprofit setting
NOTES:
Employer will assist with relocation costs.
Additional Salary Information: Competitive Salary and Benefits Package
About St. Lawrence University
Located at 23 Romoda Drive, Canton, NY, St. Lawrence University is a coeducational, private, independent liberal arts institution of about 2,400 students from more than 40 states and 40 nations. The educational opportunities at St. Lawrence inspire students and prepare them to be critical and creative thinkers, to find a compass for their lives and careers, and to pursue knowledge and understanding for the benefit of themselves, humanity and the planet. Through its focus on active engagement with ideas in and beyond the classroom, a St. Lawrence education leads students to make connections that transform lives and communities, from the local to the global.
The University is committed to and seeks diversity among its faculty, staff and students. Such a commitment ensures an atmosphere that is diverse and complex in ways that are intellectually and socially enriching for the entire campus community. Applications by members of all underrepresented groups, as well as from individuals with experience teaching or working in a multicultural environment, are encouraged. St. Lawrence University is an Equal Opportunity Employer.
For additional information about St. Lawrence, please visit http://www.stlawu.edu.
