The Digital Marketing Manager is responsible for defining, documenting, and delivering a cohesive digital marketing strategy lens, analytical acumen, and client-service orientation, extensive marketing skills, and experience in leading a digital function.
This position requires a methodical approach to crafting and operationalizing a roadmap for digital assets, particularly the organization’s website. This position also is expected to thrive in and drive this transformational moment of our web presence and other digital efforts.
The Digital Marketing Manager is a data-driven marketer who understands how to build and execute awareness and demand generation programs across a variety of digital channels including paid search, paid social, display, re-targeting, content marketing, website optimization, and email marketing, to support growth. This position is expected to interact with many key stakeholders within our growing, matrixed organization, so effective leadership, collaborative, and project management abilities are critical and required.
The Digital Marketing Manager will recommend metrics-driven marketing strategies, execute them by managing internal and external resources, regularly report on progress against business objectives, and integrate review/optimization into workflows. This position will become an expert on web content management systems, content creation, related web applications, and web governance policies, ensuring that digital content is always in support of the overall brand.
This position supports organizational goals by providing quality customer service, participating in performance improvement efforts, and demonstrating a commitment to teamwork and cooperation.
Bachelor’s Degree in marketing, communications, or business required.
Minimum of 7 years as a Digital Manager role at an organization with similar complexity required; healthcare experience preferred
Expertise in developing website content, SEO, SEM, building funnel of potential customers, digital marketing, digital demand generation, and/or marketing operations role required.
Working knowledge of technical processes and platforms such as CMS, CRM, patient portals, HTML required.
Experience managing the execution of programs through digital agency partners required.
Proven capability to develop talent required.
Strong project management, budget management, and communication skills required.
Valid driver’s license required; requires insurability through AtlantiCare Fleet Policy and provisions.
Internal Number: PATH3
About AtlantiCare
At AtlantiCare, we know that our patients define quality in many different ways. For example, quality care can involve:
-Being able to see a doctor in a timely manner when you are sick.
-Having the right test performed to diagnose a disorder.
-Receiving the appropriate treatment when you are ill or injured.
-Getting your healthcare questions answered in a direct, easy-to-understand way.
That’s why at AtlantiCare, quality is central to all that we do. We look to attain high levels of quality in our clinical care, patient safety, and service. Our mission statement directs us to deliver superior quality and value, helping people achieve optimal health. Our values of integrity, respect, safety, service, and teamwork guide us in fulfilling our commitment to our community and our patients.
Providing quality care and service is everyone’s job at AtlantiCare – from our Board of Trustees and senior management to our physicians and staff. We work continually to improve our quality performance through efforts led by:
-The Quality Management Steering Committee of our Board of Governors;
-Our Patient Safety Committee; and
-Our Quality Leadership Council.
Together, we share a common goal – achieving the best possible results for AtlantiCare patients.
