The Marketing Technology Manager will help the firm and marketing department achieve value from investments in data and technology, through system administration, data management and innovation, reporting and analysis. This role will focus on driving user value of CRM and Marketing Automation throughout the firm and providing hands-on management for all current and future CRM systems
The Marketing Technology Manager will develop strong relationships with attorneys and business development teams to understand data needs and build reporting structures that enable easy and intuitive self-service. This individual will also develop a strong but flexible point of view on data governance and reporting with a bias towards automation. This position can be based in our Mountain View/San Francisco (CA), Seattle (WA) or New York (NY) office.
Responsibilities Include:
Systems Administration (Salesforce, Marketo, Introhive+)
Day-to-day administration including:
User account maintenance.
SSO/certificate expiration, IP management.
Release/critical updates audit and preparation.
Record/data/data-feed/integration management, access and troubleshooting.
Creation/retirement of custom objects/fields.
Field utilization analysis, user analytics.
Event monitoring.
Sandbox management.
Weekly reports.
Deployment planning.
Reporting
Complex, cross-object and cross-platform reporting; power BI skills highly desired.
Assist users develop or fine-tune reports to yield meaningful metrics.
Assist in data analysis – able to train others to interpret/glean insights from data.
Create reports, dashboards and manage access and train users to self-serve from templates.
Identify and retire reports/dashboards no longer in use.
Marketing Automation / Email Campaigns (Marketo+)
Administer marketing automation system and related functions, including subscriber and list management, campaign management, forms, landing pages and workflow development/upkeep to ensure data quality and integrity.
Understand and implement use of marketing automation best practices; reduce manual steps and processes, streamline and simplify routine tasks.
Maintain and improve mailing list/campaign structure and segmentation.
Maintain integration with website for subscriptions, registrations, content gates, landing pages, tracking and metrics.
Partner with events team to guide their self-service of the marketing automation system.
Knowledgeable in email/privacy best practices.
General
Support the marketing technology team with the development, implementation and training for new marketing technology tools.
Work closely with internal stakeholders, industry consultants and outside vendors to develop, maintain and enhance firmwide marketing technology initiatives and software.
Develop systems best practices and workflows, leveraging automation.
Assist in training key firm personnel on CRM, marketing databases and tools; develop training resources, establish standards and checks for data integrity.
Develop use cases and conduct testing of new processes and technology.
Proactively improve the quality of reporting and data by evaluating and identifying potential system enhancements.
Desired Skills and Qualifications
Salesforce, Marketo, and Introhive experience as well as experience in related systems and a solid track record of successfully implementing new software including: build custom apps and objects, formula fields, workflows, custom views, and other content of intermediate complexity.
Solid understanding of complex relational database systems including reporting proficiency with Salesforce, Apsona, Marketo, Introhive, Power BI, Google Analytics and other tools, as needed.
Ability to think creatively to come up with solutions for complex data and technology issues, and a strong drive to continue learning.
Excellent interpersonal and communication skills, both verbal and written.
Strong presentation and training skills and able to effectively communicate technical concepts to a variety of audiences.
Strong project management and organizational skills, and ability to work independently as an individual contributor and a team member.
Strong internal stakeholder partnership skills.
Active Salesforce.com user group member desired.
Reporting to the Senior Marketing Technology Manager, the ideal candidate will have a minimum 2 years of recent experience as a Salesforce.com administrator and 5 years of experience managing systems serving marketing teams. Prior experience in law firm or other professional services highly desired; start-up/tech experience a plus. Bachelor’s degree required, preferably in business, technology or related field.
To be fully considered for this position, please apply directly online: http://www.fenwick.com/pages/Careers-Professional-Staff.aspx
Internal Number: R903
About Fenwick & West LLP
Fenwick & West is a top-tier law firm with an open and inclusive culture. With more than 300 attorneys and 400 employees in the Silicon Valley, San Francisco, Santa Monica, Seattle and New York, we work with companies on the cutting edge of technology, life sciences and cleantech. For more than four decades, our Firm has helped some of the world's most recognized companies become and remain market leaders. We are proud to have been named one of the Best Places to Work in the Bay Area for the twelfth year.
