Lead the digital acquisition marketing strategy, and implement best-in-class practices across paid and owned channels
Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes
Partner closely with the markets to help build country acquisition marketing plans and serve as an SME to evaluate & ensure efficient returns on their marketing budgets
Ensure effective implementation of the acquisition strategy across markets and continually identify opportunities to define target audience, optimize CPA and maximize return
Identify opportunities to test and learn marketing initiatives, including marketing innovation
Build a marketing evaluation framework to help review ROI by channel and opportunities for incremental marketing investment
Create scorecards to track performance, quickly identify/flag any shortfalls early and propose options to get back on track to achieving goals
Conduct deep-dives into specific areas and marketing topics that may warrant further investigation and provide data-driven, analytically sound recommendations on way forward
Share success and learnings across markets
Manage third party creative and media agencies to execute and deliver best in class marketing programs.
Keep abreast of new and emerging marketing resources and techniques that would be relevant for our business, vet them and test as appropriateEstablish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
Deliver key insights to business partners to continue to grow current and new portfolios
Lead a mobile-first approach, and design customer-centric digital sales experiences
Partner with data management platforms, information security teams and decision management teams across teams in Asia and EMEA
Partner with the product teams to engineer a communication framework relevant and impactful to the customer
Build relationships with, and leverage key marketing, creative automation platforms across Asia and globally
#singaporedigitalmarketing Key Responsibilities:
Lead the portfolio marketing strategy, and implement best-in-class practices across paid and owned channels
Lead the development and execution of the social and content strategy, in partnership with global and country teams
Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes
Partner closely with the markets to help build country marketing plans and serve as an SME to evaluate & ensure efficient returns on their marketing budgets
Ensure effective implementation of the acquisition strategy across markets and continually identify opportunities to define target audience, optimize CPA and maximize return
Identify opportunities to test and learn marketing initiatives, including marketing innovation
Build a marketing evaluation framework to help review ROI by channel and opportunities for incremental marketing investment
Create scorecards to track performance, quickly identify/flag any shortfalls early and propose options to get back on track to achieving goals
Conduct deep-dives into specific areas and marketing topics that may warrant further investigation and provide data-driven, analytically sound recommendations on way forward
Share success and learnings across markets
Manage third party creative and media agencies to execute and deliver best in class marketing programs.
Keep abreast of new and emerging marketing resources and techniques that would be relevant for our business, vet them and test as appropriate. Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
Deliver key insights to business partners to continue to grow current and new portfolios
Lead a mobile-first approach, and design customer-centric digital sales experiences
Partner with data management platforms, information security teams and decision management teams across teams in Asia and EMEA
Partner with the product teams to engineer a communication framework relevant and impactful to the customer
Build relationships with, and leverage key marketing, creative automation platforms across Asia and globally
------------------------------------------------- Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - SG ------------------------------------------------------ Time Type : ------------------------------------------------------ Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity. Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity CLICK HERE . To view the "EEO is the Law" poster CLICK HERE . To view the EEO is the Law Supplement CLICK HERE . To view the EEO Policy Statement CLICK HERE . To view the Pay Transparency Posting CLICK HERE .
