Digital Marketing Associate will be responsible for developing and implementing strategies using SEM, Affiliate, Paid Social, and Display traffic channels to drive brand awareness, revenue, and customer growth for Splendid and 7 For All Mankind digital flagship sites. Ideal candidate will be data driven and deliver strategies that drive growth in new customer acquisition and customer retention. He or she will work with agencies and internal partners to develop and implement strategies that increase revenue and enhance brand awareness.
Work alongside the Sr. Director of Ecommerce and Sr. Manager of Ecommerce to design comprehensive e-commerce digital marketing strategies that increase new customer acquisition and retention, overall revenue, and enhance brand awareness
Manage digital marketing agency relationship to drive performance marketing and organic search
Optimize all marketing activity utilizing affiliate, partner programs, SEM, social media, youtube and display to ensure all marketing initiatives are on brand and revenue driving
Work cross-functionally with internal and external teams to develop and execute campaigns
Own digital marketing calendars
Develop and implement strategies to support key marketing initiatives and promotions
Report and monitor budgets, targeting, timing and other elements of digital campaign planning
Manage timelines and request for creative asset delivery
Meet with Brand Marketing and Ecommerce to understand underlying business objectives
Ensure best practices when building and QAing campaigns
Work with CRM Manager on audience targets and strategies
Work with agencies and internal partners to optimize campaigns to drive performance and learnings
Have a keen interest in analytics to drive measurable results
Work with agencies to provide reporting on campaigns & promotions as well as weekly, monthly, quarterly and annual reports
Maintain an interest in digital trends and social platforms
Bachelors Degree, preferable with emphasis in Digital, Business or Marketing
3-5 years of ecommerce experience
3-5 years of experience with digital channels: SEM, Affiliates, Paid Social, Display, YouTube
Experience looking at reporting in tools such as Google Analytics or various in channel platform reports
Experience with a consumer facing brand (ie: retail, beauty, hospitality, fitness, etc)
Ability to thrive in growth driven environment
Passion for apparel brands and changing fashion trends
We are committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. We are an equal employment opportunity of minorities, females, protected veterans and the disabled.
We are committed to providing equal opportunities in employment, and treating our associates and applicants without discrimination based on their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, or any other legally protected factor.
About Delta Galil
Established in 1975, Delta Galil Industries is a global manufacturer and marketer of private label apparel products for men, women and children. At Delta Galil our experts leverage the company’s vast knowledge base and core manufacturing competencies, to deliver comprehensive solutions that address the dynamic changes in the industry. Delta Galil acquired 7 For All Mankind in 2016."We Are One. We Are Many. We Are Mankind.”The Founders of Premium DenimBorn in LA in 2000, 7 For All Mankind put premium denim on the map – establishing itself as the denim authority & carving out a new market category. The brand’s fabric innovation, unparalleled fit, and attention to detail quickly made it a favorite among celebrities, influencers, and trendsetters around the world. Today, it continues to be a go-to for high-quality apparel rooted in denim.When You Feel Good About Yourself, You Can Accomplish AnythingAs a heritage premium denim brand with global distribution, 7 For All Mankind has acquired lifelong fans who’ve grown alongside the brand, as well as new fans who’ve only just discovered it. The brand’s goal is to create world-renowned styles that instill confidence & inspire people to be the best version of themselves.