Take leadership of all product marketing activities and responsibility for driving the positioning, launch strategy and all other product demands within the business.
To be the key go to between the product and marketing teams.
Collaboration with multiple teams across the globe in order to enhance brand awareness and enablement of sales teams.
Delivery of product roadmaps and experience delivering product launches
Ownership of entire product marketing lifecycle and strategy for products within the platform suite.
Define market segments, personas as well as execution of product messaging.
Development of overall competitive positioning and feature-level comparison for established and emerging competitors in the market.
My client are looking for:
Solid experience using multiple marketing channels to promote new products
Experience taking a product to market from concept through to launch
5+ years of product or solutions marketing experience
Experience working within Financial Services either as a product or marketing Manager.
